Industry Press Release

Keeping a Good Thing Going

11/17/2011

Spyder and Warren Miller Entertainment Extend Partnership

Boulder, CO (November 16, 2011) — On the heels of the sold-out world premiere of Like There’s No Tomorrow, the 62nd feature film from Warren Miller Entertainment featuring an impressive collection of segments by Spyder’s top athletes, the two iconic wintersports companies continue to celebrate as they announce a two year extension to their successful partnership.

Spyder is committed to creating unique stories and movie segments in ski films unlike anything that has been done in the past. The latest film features Spyder athletes in seven of the eleven segments, including the movie’s opener with funnyman freeskier Colby West. Additional coverage of the Spyder team shoot in Portillo, Chris Davenport’s backcountry escapades in Tuckerman’s Ravine, Tyler Ceccanti killing it at CMH Monishee’s Lodge and Daron Rahlves’ coverage of the Rahlves Banzaii Tour had the 3,000 person crowd cheering for more.

By highlighting the diverse disciplines of their athletes on-screen and stoking out fans with appearances at local shows, the brand is constantly inventing new and different ways to celebrate winter’s favorite past time.

“This was one of the biggest ski movie openings we’ve ever seen, and we’re stoked to be such an integral part of it. We’re already working on segments for next year’s film that’ll blow peoples minds,” said Russ Rowan, VP of Sales and Global Marketing at Spyder.

“Warren Miller Entertainment is honored to have Spyder renew their partnership through 2013.  It’s all about strategic brand alignment, capturing incredible footage of world class athletes, and creating inspiration for our mutual customers/audience that we have in common,” said Johnny Alamo, Executive Director, Partnerships & Strategic Alliances at WME.

For a full tour schedule and to purchase tickets for shows in your area, visit www.warrenmiller.com.

About Spyder Active Sports

Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.

About Warren Miller Entertainment

Warren Miller Entertainment (www.warrenmiller.com) is a division of Bonnier Corp. and is based in Boulder, Colorado. Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in the U.S. with industry magazines such as SKI, Skiing, Transworld Snowboarding and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products.