Cham, Switzerland (May 6, 2008) — While the majority of ski apparel brands continue to see flat sales, KJUS skiwear over the past eight years has had consistent double digit year over year growth which has lead to its position as the recognized leader in the premium and high tech oriented ski clothing sector. LK International AG today reported that its worldwide net order results for the 08/09 winter collection of its KJUS Skiwear brand increased by 40%.
This season, the young Swiss company launched the KJUS Spirit Collection, a sporty and fashionable after ski collection of ski sweaters and cardigans and ultra-lightweight down jackets for ladies and men. The CIO and VAL ultra-lightweight down jackets are sure to be coveted prizes for next winter with their use of fresh colors in eye-catching designs.
Reto Holzmann, COO of LK International AG is very pleased with the sales results:”These brilliant results are an indication that we are on the right track and that our clients’ reception of next year’s KJUS Skiwear Collection as well as the new KJUS Spirit Collection was very positive. We are very proud to be working so successfully with our partners in 29 different countries around the globe. We are especially pleased by the growth in a number of our key countries, including Germany where pre-orders for this period increased by 58%.”
Holzmann went on to report the results from other key countries included Austria with a 38% increase, Switzerland with 32%, and the United States of America with 27%.
Connoisseurs of design and skiwear alike appreciate KJUS for its attention to detail and use of lightweight and advanced materials to create skiwear with a clean design with unobstructed freedom of movement. These are the essential attributes that have constituted to the success of the brand. KJUS Skiwear will follow this strategy of uncompromising skiwear into the future as it ventures into new territories off-piste.
KJUS is “Uncompromising Skiwear”, characterized by straightforward design, perfect fit and total ease of movement. KJUS and KJUS systems are registered trademarks of LK International AG based in Cham (ZG, Switzerland) who develops, manufactures, markets, and distributes KJUS brand products. The KJUS products are currently available in selected shops in 29 countries world-wide including Denmark, Germany, France, Italy, Norway, Sweden, Austria, Switzerland, Spain, the Czech Republic, Belgium, Holland, Finland, Poland, Russia, Slovenia, Latvia and the United States of America.
KJUS is proud to be associated with some of the world’s most recognized skiers. KJUS team riders include: Lasse Kjus, Norway; Bode Miller, USA; Casey Puckett, USA; Daniel Mahrer, Switzerland; Michaela Gerg-Leitner, Germany; Karin Roten, Switzerland; Mario Reiter, Austria; Frederik Luytkis, Norway; Ylva Nowen, Sweden; Sara Orrensj_, Sweden