Industry Press Release

Krimson Klover Increases Snow-Sports Growth and Expands 2016 Collection with Younger Looks

01/07/2016

Krimson Klover

SIA Snow Show, January 28-31, Denver Convention Center (SIA Booth #1536)

Boulder, CO (January 7, 2016) – Krimson Klover, the Colorado-based lifestyle brand known for high-quality women’s apparel, continues to expand its presence in the lifestyle, travel, and snow-sports markets for 2016. As sales increase nationwide, Krimson Klover continues to design its luxury knitwear with a commitment to social and environmental responsibility.

Krimson Klover opened 130 new accounts and boosted its sales by 50% in 2014-15, topping the 40% growth from 2013-14. The 2016 collection will support this continued growth by offering more looks to an extended demographic. While remaining true to its core audience, the expanded product line will appeal to active, young professionals as well as their fashionable mentors.

Krimson Klover offers stylish apparel for work, travel, fun, and winter sports. Garments are crafted from sustainably sourced ultrafine Merino, cashmere, mohair blends, and natural performance viscose. New textures and vibrant colors mingle throughout the collection, which is divided into three categories: Fireside, Slope Style, and Voyager.

Fireside: Sophisticated urban lifestyle with mountain appeal
Fireside is redefining sophisticated mountain style with sexy silhouettes and simple elegance. These perfectly patterned garments are effortless and comfortable, whether for snuggling in for the evening or being out on the town. Make a statement: Life is too short to wear boring clothes.

Slope Style: From champagne powder to champagne toasts
Sporty yet chic, this collection looks as good on and off the slopes as it does out on the town. Its modern styling with a daring, playful color palette and original artwork also incorporates timeless winter and vintage ski-fashion motifs. Embrace the great outdoors; your spirit will thank you.

Voyager: Where style meets adventure
No fuss here—just easy style that honors the sense of adventure that lives within all of us. Mix and match solids with richly hued patterns knit in the luxurious natural fibers that travel so well with us along life’s journey. Add that touch of feminine sophistication, and we are reminded how magical it is to be a woman.  

Sneak Peak: 2016 Socks
Dress your toes in the ultimate foot fashion: merino wool socks with a touch of nylon and spandex for fit and function. Vibrant colors coupled with distinctive ski patterns make each sock perfect for any occasion, and make every outfit unique. Featuring alpine, graphic girl, illustrated skier, and retro skier, these socks will keep you warm on and off the slopes. One size.

Krimson Klover continues to distinguish itself with its commitment to supporting women in business and making environmental sustainability a priority. “In sourcing our natural-fiber yarns and fabrics, we make a point of finding materials that are as environmentally friendly as possible,” says owner and designer Rhonda Swenson. Krimson Klover wool comes from free-range sheep raised on low-intensity farms, and products are manufactured in clean facilities that use recycled water and eco-friendly dyes. “Sustainability is an ongoing process and a big priority for us,” Swenson promises. Krimson Klover apparel is designed for active, passionate women who love to work hard, travel, play, ski, and après—and look good doing it.

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About Krimson Klover
Krimson Klover is a Boulder, Colorado, based company specializing in luxurious, feminine clothing for the fashion and resort industries. Krimson Klover apparel is designed for active, passionate women who care about the quality of their clothing and the story behind it. Krimson Klover is female owned and operated, with a commitment to environmental and social responsibility. We welcome you to find out more about us: www.krimsonklover.com