Industry Press Release

Krimson Klover Sales Increase—Business Expands in Snow, Outdoor and Lifestyle

10/09/2015

Krimson Klover

Boulder, Colo. (October 9, 2015) –– Krimson Klover, the Colorado-based lifestyle brand known for high-quality women’s apparel, continues to expand its brand presence and sees increased sales growth nationwide. Female-owned and operated, Krimson Klover merges a passion for luxury knitwear with a commitment to social and environmental responsibility.

Krimson Klover distributes throughout the U.S. and Canada via specialty retailers and fine catalogs. The company opened 130 new accounts (to 900 total nationwide) while remaining obsessive about craftsmanship, quality, and self-expression.

Sales were up 40% in 2013–2014 and close to 50% in 2014–2015; order projections for 2016 summer continue to follow this trend. Company founder Rhonda Swenson attributes Krimson Klover’s growing success to timing, quality, and the clothing’s chic yet wearable designs.

Krimson Klover also distinguishes itself with its commitment to supporting women in business and its priority of environmental sustainability. Swenson’s predominantly female team works with several female-owned manufacturing facilities in Asia. “We love to work with women,” she said. “These women owners in China are total powerhouses, they’re just amazing and align with our ethos.”

“In sourcing our natural-fiber yarns and fabrics, we make a point of finding materials that are as environmentally friendly as possible,” said Swenson. Krimson Klover wool comes from free-ranging sheep raised on low-intensity farms, and products are manufactured in clean facilities that use recycled water and eco-friendly dyes. “Sustainability is an ongoing process and a big priority for us,” Swenson said.

After nearly three decades in the sweater business (and several previous brands, including Chompas, Eir Sports, and Nevé), Swenson launched Krimson Klover in 2010. The venture combines her lifelong love affair with knitting and textiles with a Texas-born risk-taking spirit. Originally from Austin, Swenson is a passionate traveler and outdoor athlete, who says she inherited her wanderlust from her mother and her ability to embrace life in the moment from her father. Her designs for Krimson Klover reflect that easy-going, adventurous outlook. “Our clothes look great and make you feel one of a kind, with little worry about what you’re wearing. That leaves more time for hiking, skiing, and traveling,” she said. “People need to get out and live life.”

This year’s fall collection reflects a renewed commitment to outdoor and winter-sports apparel, including hand-painted base layers, flattering sweater dresses, patterned tights, novelty sweaters, scarves, and snowflake socks—all made from luxury natural fabrics such as cashmere and ultrafine Merino.

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About Krimson Klover
Krimson Klover is a Boulder, Colorado, based company specializing in luxurious, feminine clothing for the fashion and resort industries. Krimson Klover apparel is designed for active, passionate women who care about the quality of their clothing and the story behind it. Krimson Klover is female owned and operated, with a commitment to environmental and social responsibility. We welcome you to find out more about us: www.krimsonklover.com