Industry Press Release



Salt Lake City, UT (May 6, 2008) — LaCrosse Footwear Inc. and Danner have contracted with to build online retail training sites, marking a significant step into professional and outdoor footwear for the Web-based retail training company. delivers online retail training for the footwear, outdoor, snowsport, hunt/fish, tennis, golf and action sport industries. The company tests brand, technology and product knowledge using interactive “Edu-Games”, which retail salespeople must pass to earn access to deep discounts on the products they sell.

“We look forward to our partnership with,” said Kim Rydmark, director of marketing for LaCrosse Footwear, Inc. “It will allow us to educate retail staff on our products, technologies and key benefits, while measuring the results. Our relationship with our retail partners is very important to us and we want to make sure we provide mutually beneficial solutions for everyone.”

“The LaCrosse and Danner contracts represent a significant foray into the footwear market,” said CEO Duncan Robins.

“3point5 has become an attractive retail training option for several leading footwear companies,” Robins said. “With their emphasis on professional and outdoor footwear, LaCrosse and Danner really bolster our brand offerings.”

In business for more than 110 years, LaCrosse makes high-quality, authentic footwear for hunters, firefighters, miners, farmers, and anyone else who puts in a hard day’s work or needs footwear for a weekend in the woods.

Danner, which was purchased by LaCrosse in 1994, meets the footwear needs of experts in many industries, including the military, law enforcement, hunting, work, and outdoor recreation.

About is an online campus that represents over 68,000 registered pros and sales professionals, 250 manufacturers, over 8,500 retailers in an increasing number industries, including Outdoor, Snow, Bike, Action Sports, Golf, Tennis and Hunt/Fish. offers a fun and secure place for retail sales professionals to train, access information and interact within their industry.

About LaCrosse Footwear Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. For more information about LaCrosse Footwear products, please visit our Internet websites at and For additional investor information, see our corporate Web site at