Industry Press Release

LARGEST CONVENTION BOOKING IN DENVER’S HISTORY

01/28/2010

Denver, CO (January 28, 2010) – Colorado Governor Bill Ritter and Denver Mayor John Hickenlooper joined officials from VISIT DENVER, The Convention & Visitors Bureau and Colorado Ski Country U.S.A. at the Colorado Convention Center today to welcome the SnowSports Industries America (SIA) Snow Show the largest convention booking in Denver’s history.

The four-day trade show, January 28-31, will attract 17,000 ski and snow sport retailers and manufacturers and will have an estimated annual economic impact of $30 million. SIA will hold the event in Denver for the next 11 years.

“The 11-year agreement makes this the largest convention booking in Denver’s history. Even better, it comes in January, traditionally one of the slowest months of the year for our city,” said VISIT DENVER President & CEO Richard Scharf. “SIA Snow Show delegates will spend more money in Denver over the next decade than the original cost of expanding the Colorado Convention Center.”

Governor Ritter welcomed the SIA Snow Show to Colorado: “It’s no secret that Colorado is regarded around the world as the snow sports capital of America, so it is a great, natural fit for us to host the premiere snow sports industry trade show,” he said. “This event will bring great economic benefit to Denver, and it will also generate tremendous interest in snow sports in general, boosting winter tourism throughout Colorado.”

Denver Mayor John Hickenlooper stated, “We are pleased to host the SIA Snow Show and welcome its 17,000 attendees to the Mile High City. This convention will give our region a significant economic lift, as well as an opportunity to continue showcasing all of the great outdoor activities Colorado has to offer. This is a tremendous opportunity for Denver and our state.”

Melanie Mills, president & CEO of Colorado Ski Country U.S.A., noted: “Having the SIA Snow Show in Colorado gives retailers from around the country who maybe haven’t skied or ridden in our state before, or who otherwise may not have made it out here, the opportunity to see our resorts’ wonderful product. They’ll be able to experience firsthand why Colorado is the top destination for winter vacations.”

The World’s Largest Aprs Ski + Ride Party

To welcome the SIA Snow Show and its 17,000 delegates to Denver, the Mile High City is staging a new event billed as “The World’s Largest Aprs Ski + Ride Party.” The event, presented by The Denver Post, held concurrently with the SIA Snow Show. The Aprs Ski + Ride Party is open to both Snow Show attendees and Denver locals, and includes events at more than 60 Denver bars, nightclubs, restaurants, theaters and sporting venues, as well as diverse activities ranging from a live feed of ESPN’s Winter X-Games Fourteen hosted by Aspen/Snowmass being shown live on big screen TVs in Skyline Park to “Wear Your Ski Wear to Work Friday.” From January 28-30, 2010, Denver residents and visitors can celebrate the winter season and the city’s position as a snow sports Mecca. www.DenverApres.com.

Ruby Hill Rail Yard, the nations’ first and only free urban ski and snowboard terrain park, is located just outside of Denver’s downtown core. Ruby Hill is a result of the partnership between Denver Parks and Recreation, which provides youth programs, Christy Sports who provides free equipment rental, and Winter Park Resort, who provides the rails and terrain park design, as well as more than 30 volunteers who staff the terrain park. Ruby Hill is open daily from 5 a.m. to 11 p.m. Free ski and snowboard rentals is available Tuesdays and Thursday from 4 p.m. to 9 p.m.; Saturdays from 11 a.m. to 8 p.m., and Sundays from 12 p.m. to 5 p.m. For kids ages 8 17, equipment rental requires a release and waiver completed by a parent.

About VISIT DENVER, The Convention &a