Industry Press Release

LEISURE TRENDS GROUP AND NAMEMEDIA ANNOUNCE PARTNERSHIP

08/05/2009

Boulder, CO (August 4, 2009) –The Leisure Trends Group (LTG) and NameMedia announced a strategic partnership today which will provide clients of both companies with powerful new consumer insights into highly active outdoor enthusiasts.

The relationship is designed to benefit clients in the outdoor industry by supplementing LTG’s exclusive Most Active Americans Panel» (MAAP)», a panel of highly active, engaged enthusiast consumers who buy performance equipment, apparel, and footwear at twice the normal rate, with the extremely avid “hard core” enthusiasts who visit NameMedia websites. NameMedia operates the most comprehensive network of outdoor consumer websites including rockclimbing.com, mountainbiking.com, biking.com, flyfish.com as well as 2,000+ other outdoor related websites.

“Combining the avid and focused enthusiasts who visit the NameMedia websites with the active, alpha consumers in our MAAP panel presents the perfect marriage,” says Julia Day, Director of Sales and Marketing at LTG.  “It provides all types of outdoor companies unprecedented research opportunities with their most important customers – those who are actively engaged in multiple sports at a high rate of frequency.”    

LTG’s  MAAP consumer research panel is an exclusive research database of 2.8 million highly active enthusiasts who participate in  variety of sport and recreational activities such as hiking, skiing, snowboarding, kayaking, running, camping, rock climbing, cycling, mountain biking, fly fishing, hunting and more. MAAP represents the 20% of the American population that accounts for nearly 50% of all purchases of sports and recreational merchandise. LTG conducts consumer research from one-on-one interviews to large brand tracking studies for numerous outdoor and sports brands.

NameMedia has built an extensive network of outdoor sites that engage active enthusiasts who share a passion for their sport, from rock climbing to fly fishing to mountain biking. Together, the two companies will be able to offer their clients access to the most avid enthusiasts in the outdoor space.

“We are delighted to align our network of outdoor sites with LTG.  Our base of enthusiasts will be an excellent source of research for the endemic advertisers that partner with LTG,” says Jeff Bennett, President and COO of NameMedia.

About Leisure Trends Group – LTG is a provider of consumer research, real-time CRM services and retail market intelligence (retail sales tracking) to suppliers, retailers, associations, resorts and companies in the leisure, sport, recreation, hospitality, travel and entertainment industries. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, visit www.leisuretrends.com.

About NameMedia – NameMedia is a leader in the acquisition, development, and trading of digital real estate through a network of highly targeted Web sites and a marketplace for premium domain names.  The company’s Web site development focuses on creating compelling online communities in niche categories, serving more than 60 million visitors to its network of Web sites and selling domains to customers in more than 100 countries. NameMedia is headquartered outside Boston, in Waltham, Massachusetts. For more information, visit www.namemedia.com.