Industry Press Release

LEKI Auctions Off Art Poles By Caroline Gleich To Benefit POW

12/03/2014

Buffalo, NY (December 3, 2014)LEKI has partnered with the non-profit Protect Our Winters (POW) to auction off six pairs of one-of-a-kind art ski poles that have been hand painted/embellished by Professional Skier and LEKI Athlete Caroline Gleich. Right in time for holiday gift giving, the auction will take place December 3 – 10, with all proceeds benefitting POW and their mission to fight against climate change.

Outside of skiing, Gleich has a passion for design and creates and sells her own hand made beanies. She customizes her own LEKI poles, as she likes to bring her own style and individuality to the slopes, and thus the idea to create poles for an auction came about. Gleich hand crafted each pair with their own one-of-a-kind theme, including: go USA red/white/blue; bedazzled crystal bling; rainbow yarn bomb; friendship bracelet; whimsical pom-poms; and LEKI logo. A link to the auction can be found at http://us.leki.com/pow.

“I’m excited to collaborate with LEKI and Protect Our Winters on this exclusive hand decorated collection of poles. With your purchase, you are helping to support POW, whose mission is to activate and unite the global snow community in the fight against climate change,” said Gleich. “These handmade poles are a reminder that every hand makes a difference, and you can make a difference too.”

POW’s mission is to engage the global snow sports community to lead the fight against climate change through educational initiatives, advocacy and the support of community-based projects. Gleich is one of many professional skiers to support POW, even visiting Capitol Hill last fall with leaders of the non-profit company to discuss the EPA’s carbon standards with members of Congress. LEKI is proud to support both Caroline and POW in all of these endeavors.

About POW

Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters is a 501(c)(3) non-profit organization whose mission is to engage and mobilize the winter sports community to lead the fight against climate change. Our focus is on education initiatives, advocacy and support of community-based projects.  To find out more about Protect Our Winters, please visit us at www.protectourwinters.org

About LEKI

LEKI is a leading manufacturer of Skiing, Trekking and Nordic Walking poles and gloves. For over 60 years, LEKI has conducted extensive European research and independent testing to make the best products featuring quality, value and technology. Because poles and gloves are their only business and they are not distracted by producing other product lines, LEKI is the known as “the pole experts.” LEKI USA, Inc., headquartered in Buffalo, NY, is the sole North American distributor of LEKI brand Skiing, Trekking, and Nordic Walking poles and gloves. For more information please visit www.LEKI.com or call 800.255.9982.