Industry Press Release

Longworth Industries Hires 5280 Marketing Group

12/03/2010

Rep Agency of Record for Polarmax in Rocky Mountain Region

West End, NC (December 3, 2010) — Longworth Industries, the exclusive manufacturer and distributor of Polarmax, XGO and AYG technical base layers, is pleased to announce the addition of the 5280 Marketing Group to represent Polarmax and AYG products in the Rocky Mountain territory.

“5280’s quality staff, bountiful experience, sincere enthusiasm and established relationships will give the Polarmax and AYG a great boost, along with maintaining visibility and availability in this key strategic area for us,” said Roger Maxey, National Sales Manager for Longworth.  “Their long-standing relationships with both local specialty and national big box retailers, along with their experience in the ski and sporting goods segments is a perfect fit.  5280 can help us open accounts we’ve been looking at for some time,” Maxey continued.

5280 Marketing Group is comprised of snowsports industry veterans Greg Kottenstette, Dave Bender and Katie Carlson, who have over 50 years of experience between them.  Their territory includes all of Colorado, as well as parts of Wyoming and New Mexico.  5280 Marketing Group represents long established, yet evolving brands such as Bolle, Bula, and Trion-Z.

“Being in Ski Country, we’ve always respected the Polarmax brand. Their technical innovation, performance and value are reflected in their great products,” said Greg Kottenstette, Principal at 5280 Marketing.  “We feel that 5280 can add value, through new perspectives and new relationships that will help cement Polarmax as a household name in the Rocky Mountain region.”  Kottenstette continued, “One of the things that really drew us to Polarmax is the Green story.  Being in a place that values outdoor recreation and the natural beauty that’s so much a part of it, we’re very proud to work with a company that places so much emphasis on maintaining a small environmental footprint and creating a more efficient means of building product.”

Links:

Polarmax: http://www.polarmax.com

Online press release: http://www.pitchengine.com/pitch/106595/

About Longworth Industries

Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG branded technical base-layer apparel. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com