Industry Press Release



Rep Agency of Record for Polarmax and Opedix in New England

West End, NC (October 15, 2009) — Longworth Industries, the exclusive manufacturer and distributor of Polarmax and Opedix, is pleased to announce the addition of the Pinnacle Outdoor Group to represent our products in the New England territory.

Pinnacle’s quality staff, experience, and enthusiasm will give the Longworth brands a great boost in this key strategic area for us,” said Roger Maxey, National Sales Manager for Longworth. “Their existing relationships, proven ability to open doors, and leadership in the region, really stood out and created the right fit to be able to take Polarmax and Opedix to the next level.”

Pinnacle Outdoor Group will handle Polarmax and Opedix in all of New England, and is comprised of sales and outdoor industry veterans Hal Ellms, Ben Winther and Sarah Miller. Pinnacle Outdoor Group represents some of the strongest brands in the industry including Cascade Designs, Red Wing Shoes, Mountainsmith, Vasque and Darn Tough socks.

“Having high quality, US-made products is extremely important to us and is becoming increasingly important to our retailers,” said Hal Ellms, President and co-founder of The Pinnacle Group. “In this changing marketplace, there is great value in a manufacturer who can provide retailers with the goods they need, when they need them,” Ellms continued. “We’re very excited about the opportunity Opedix presents, to provide truly performance enhancing apparel to a vast demographic of athletes. The quality of people and products at Polarmax are top-notch, and we look forward to developing our relationship with them as well as being able to offer our retailers distinctly game-changing products.”


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Longworth Industries

Based in West End, North Carolina, Longworth industries manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries is the exclusive manufacturer and retail distributor for Opedix. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at and