Industry Press Release

MAX MANCINI AND ROSSIGNOL TEAM UP TO HELP THE CHILDREN’S HOSPITAL IN DENVER

10/14/2009

Park City, UT (October 14, 2009) — Only one year after being involved in a devastating accident, Max has taken a new view on life. During the past year he has helped develop the first ever Rossignol freeheel Pro Model ski. The ski is based on the Rossignol S7, and Max and best friend/artist Dustin Handley created the concept for the graphics.

What stands out about this ski is that all of the royalties from the Pro Model will be donated to the Children’s Hospital in Denver, CO. Futhermore, Rossignol will match Max’s donation, making 20% of every pair sold a donation to The Children’s Hospital. “It has always been a goal of mine to have a pro model ski, but this one is particularly exciting because it is going to be benefiting such a great cause,” says Max.

The System S7 Pro Mancini features Rossignol’s Amptek technology. Amptek features a combination of traditional camber under foot and more progressive “rocker” at the tip and tail. The combination of the two makes the S7 float better in deep snow and hold on hard snow.

Check out The System product video here.

LIFE TURNS

In the autumn of 2007, Rossignol athlete Max Mancini and girlfriend Molly Jackson, were involved in a tragic car accident. Molly, who was pregnant, did not survive the crash. Max was immediately taken to the ICU at St Anthony’s Hospital in Denver, CO, where he had to undergo extensive neurosurgery to remove blood clots from his brain and to repair a shattered skull.

Now, just over a year after the accident, Max has taken a new view on life. He is diligently working on starting “Life Turns” a camp for children living with illness. Because there are so many conditions that require children to spend the better part of their childhood in and out of hospitals, Life Turns was created. The goal of the camps is to give children living with illness a break from hospitals, doctors and treatments while building friendships and enjoying winter activities. The first of the camps was held in the spring of 2009 and the campers were encouraged to invite their siblings to attend. “Skiing for me has been such a tremendous therapy for every thing I have been through, it has given me so much and it is my hope that I can share that with others,” Max comments.

To read more about what Max is doing check out his article on espn.com