Industry Press Release

Midwest Ski Areas Association Announces New President/Executive Director


March 7, 2016

Minneapolis MN


Midwest Ski Areas Association Chairman Rob Walz announcing today that Amy Reents of Hastings MN will become the new President/Executive Director of the ski areas association effective May 1, 2016.  Amy is co-owner of Mount Kato Ski Area in Mankato, MN.  She spent over 25 years at Afton Alps located in Hastings MN which was co-founded by her father.  Amy has been an MSAA Board member since 2002, as well as Past Chair prior to accepting the role of MSAA President/Executive Director.

Chris Stoddard will assume a new role within the organization. He has been the Executive Director of the organization since it was created 25 years ago. Chris will remain active in the organization during an ongoing transition and continue oversight of the MSAA Ski Area Rental and Accessory Management Program as well his business Mountain Management Services.


The Midwest Ski Areas Association, Inc. (MSAA)

A non-profit trade association, which represents the interests of roughly 92 ski areas and Ski Industry Supplier Vendors located in Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, North Dakota, Ohio, South Dakota, and Wisconsin.  The mission of the Midwest Ski Areas Association, Inc. is to represent the interests of the membership by providing resources that enhance the quality of service and product provided to the public, and to foster, stimulate and promote safety, education and growth in the industry.  For general information on the MSAA, please visit


Rob Walz, Midwest Ski Areas Association Chairman

608-742-5588 ext. 1248