Industry Press Release

Mile High SnowFest to Showcase 6 Days of All Things Snow


Denver, CO (January 19, 2011) –  When the SIA Snow Show, the world’s largest snow sports trade show, schusses into Denver from Jan. 27-29, 2011, Colorado’s capitol city is going to welcome them in high style with the Mile High SnowFest six days of all things snow.

From the high-flying acrobatics of Denver Big Air to an outdoor gallery of ski and snowboard artists; from free ice skating to great deals at Downtown Denver’s top restaurants and bars, Denver will be thinking “snow” from Jan. 25-30.  Some 30 events, specials and deals have been logged on the website, with more being added all the time.

“Denver is the number one snow sports urban center in America, and for six days, we want to show Big Air’s national television audience and the 19,000 delegates coming to the Snow Show, that nobody knows snow sports like the Mile High City,” states Richard Scharf, president & CEO of VISIT DENVER, The Convention & Visitors Bureau.   VISIT DENVER is sponsoring Mile High SnowFest and has put together more than 40 events, deals and activities for locals and visitors alike.

Mile High SnowFest is organized by VISIT DENVER, Colorado Ski Country USA, Downtown Denver Partnership and the City of Denver. It is sponsored by the Denver Post’s Snow Report.

Some of the activities taking place during Mile High SnowFest, Jan. 25-30, 2011, include:

DENVER BIG AIR, Jan. 25-26,

Denver Big Air event offers the unique opportunity to experience the talents of the world’s best snow sports athletes in the downtown urban environment of Civic Center Park. Denver’s passion for snow sports reigns supreme in the U.S. and will provide the perfect backdrop for the inaugural event. The ramp is a combination of steel truss and scaffolding that will stand 101 feet high, 300 feet long and 80 feet wide. The riders throw themselves off the huge jump performing their best tricks for World Cup ranking points, their share of the prize purse, and your viewing pleasure. Opening night, Tuesday, Jan. 25, will feature the Nature Valley Big Air Challenge, a skiing big air event showcasing some of the best male skiers in the world, followed by a concert from Grammy-nominated Switchfoot. Day two, Wednesday, Jan. 26, will feature the LG FIS World Cup Snowboard Big Air, a World Cup sanctioned event that boasters an international roster of the top male snowboarders from around the globe, followed by a concert from Colorado’s own One Republic. Ticket info:


Skyline Park is the place for family fun during SnowFest! Head to 16th and Arapahoe in Downtown Denver and take advantage of free ice skating, seven days a week. Skate rental is $2 or bring your own pair and skate for free.


Snowdown is Colorado’s largest kickoff party during SIA, bringing headlining national and local entertainment to Denver’s City Hall. Snowdown features an all-nighter line up of performances on five stages w