Industry Press Release

More Learn to Ski and Snowboard Programs Announced for Winter and Learn to Ski and Snowboard Month 2012-13


Washington, DC (October 25, 2012) — Now that snow is falling in various locations, ski and snowboard resorts throughout the U.S. continue to announce attractive learn to ski and snowboard programs that are available all winter long and especially during January, 2013 Learn to Ski and Snowboard Month. Last year, nearly 100,000 children and adults took advantage of the program. Some samples are below.

Ski New Hampshire has added a new incentive to its Free Learn to Ski/Snowboard Week – January 12 -18, 2013. The association and participating member resorts are offering a coupon for anyone who takes advantage of the free lift, lesson, and rental package. The coupon allows $10 off for a return lesson and $20 off for a return package. It is good for the entire 2012-13 season and there are some restrictions.

Ski Vermont is offering a $29 lift, lesson and rental package at all of its member resorts during January. There are some restrictions. 

In Oregon, Mt Hood Meadows is getting a jump-start on Learn to Ski and Snowboard Month with a special 2 for 1 beginner package deal from November 26 – December 21. Two people can learn to ski or snowboard together for the price of one. The package includes equipment rentals, a two-hour lesson and a beginner day pass with access to the “Fun Zone” serviced by an enclosed over the snow conveyer and the Buttercup beginner lift. The package regularly costs $75 per person. 

The Michigan Ski Industries Association again is offering Discover Michigan at its 23 ski and snowboard area members. The program includes: a beginner lesson, ski or snowboard rental equipment and a beginner-area ski lift pass or cross-country trail pass available January 2 through January 31, 2013. Discover Michigan program prices are: $20 for Discover Michigan Cross-Country Skiing; $30 for Downhill Skiing; and $40 for Snowboarding. The program is open to everyone 7 years and older.

In Colorado, Powderhorn’s learning program is designed for first timers ages 8 and up who are new to either the sport of skiing or snowboarding and ready to commit to three lessons. Those who complete all three sessions get a FREE pass for the rest of the season! Adult (19+) and Youth/Pre-Teen programs include lessons, lifts and rentals.  

Learn to Ski and Snowboard Month is an industry initiative organized by state and regional ski associations, leading snow sports media outlets, rep and retailer associations, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, United States Ski and Snowboard Association, SnowSports Industries America, National Ski Patrol, and National Ski Areas Association.

A Snow Sports Industry Initiative/