Industry Press Release

MOTOTV Networks Partners with LEKI at the 2016 SIA Snow Show

01/25/2016
MOTOTV Networks
LEKI

Highlight videos will be on display at MOTOTV booth #2143 and LEKI booth #3120

Buffalo, NY (January 25, 2016)MOTOTV Networks, a customizable in-store television network for action sports retailers and power sport dealers, announced they will be exhibiting for the first time at the SIA Snow Show in Denver, January 28 – 31, and will be showcasing LEKI highlight videos to demonstrate the power of their in-store promotions.

“We’re excited to start this partnership with our newest sponsor, LEKI, a well-respected brand in this industry,” said Paul Wisniewski, Director of Snow Business Development for MOTOTV Networks. “LEKI sees the power of our MOTOTV service, to a highly-targeted customer-base that sees their product videos at the point-of-sale where they are a credit card swipe away from a purchase.”

“LEKI is excited to be partnering with MOTOTV to reach consumers that walk into our dealers every day, looking for more product-specific information and brand personality,” said Greg Wozer, VP LEKI USA. “Now we can extend our brand recognition inside the dealer and target those customers when they are ready to buy.”

About MOTOTV Networks
MOTOTV Networks is a customizable in-store television network designed to motivate customers to buy. By digitally delivering the newest and freshest videos the snow industry has to offer, both the brands and retailers benefit. Retailers not only play exciting videos produced by the brands they sell but get local snow reports added automatically. They can also customize their screens even more by adding their own messages, videos and promotions to drive sales as well as educate customers and employees.  Brands benefit by being able to deliver their best content instantly and daily to the highly targeted customer at the point-of-sale.  MOTOTV Networks is currently in more than 350 retailers and dealerships throughout the United States, Canada, Australia, Switzerland and the UK.

About LEKI
Founded in 1948, LEKI is a leading manufacturer of Skiing, Trekking and Nordic Walking poles and gloves, and its latest addition of folding camp chairs. LEKI products are German engineered with a majority of the products being made in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. LEKI USA, Inc., headquartered in Buffalo, NY, is the sole North American distributor of LEKI brand Skiing, Trekking, and Nordic Walking poles and gloves, and folding camp chairs. For more information please visit www.LEKI.com or call 800.255.9982.