Industry Press Release

MyPakage Launches #Permissiontoplay Photo Contest with Grand Prize Surf Trip to Costa Rica 



North Vancouver, BC, Canada (June 17, 2014) – In a nod to its fun-filled heritage, MyPakage is rewarding fans for getting after it this summer with the return of the Permission To Play contest. Whether you’re soaking up rays on the lake, adventuring in the woods, partying with friends, jumping out of airplanes, swimming with dolphins or dancing up a storm, MyPakage is giving away a 13-day trip to Costa Rica from Beach Travellers as the grand prize.

“Underwear is the first thing you put on in the morning,” said MyPakage Co-Founder and Creative Director, Dez Price. “We want you to start your day off right, get outside, and have some fun this summer.”

How to win big? The rules are simple: post an image to Instagram, tag @MyPakage and use the hashtag #PermissionToPlay. Each week, MyPakage is giving away five pairs of underwear to the best submissions.  At the end of summer we will announce the grand prizewinner. Look out for other great prizes from Herschel Supply, Spy Optics, Rayne Longboards, and Vestal Watches.

How to enter:

  • Follow MyPakage on Instagram and tag your photos with @MyPakage and #PermissionToPlay (must be tagged in caption when you post the photo, not the comments)
  • A new winner will be announced each week and will receive five pairs of MyPakage underwear plus other great prizes. After 10 weeks all 10 winners will be entered into the Grand Prize Voting Stage for a free trip to Costa Rica
  • Contest will continue through August 19, 2015
  • For more information please read our contest rules at

About MyPakage:
MyPakage is dedicated to making the best underwear on the planet for men. We use the most advanced fabric technology and construction techniques available and build underwear that is unrivalled for fit, comfort, support and style. We have changed the way men think – and talk – about underwear.

For more information visit