Industry Press Release

Native Eyewear and Paradox Sports Create Unique Partnership


Denver, CO (May 1, 2013) — Native Eyewear and Paradox Sports have officially joined forces and created a partnership to enhance programs and further the mission of Paradox Sports.

“Native Eyewear and Paradox Sports have partnered on successful projects for years and it’s a great fit,” says Al Perkinson, Vice President of Marketing for Native Eyewear. “We are committed to them and want to solidify our long-term partnership in a meaningful way for both of us.”

Executive Director of Paradox Sports, Timmy O’Neill, says, “We started Paradox Sports from our ties to family and service and thanks to our friends and associates at Native Eyewear we can engage more participants who want adaptive sport programming and further the discussion on defining normal, success and community. We are very fortunate to have Native’s support so we promote well being, in both person and place.”

About Native Eyewear

Native Eyewear makes polarized sunglasses for adventurers of all types with the vision to navigate any terrain in any type of sunlight. Featuring interchangeable polarized lenses, exceptional grip & comfort and ultra-light frame technology; Native sunglasses are the perfect companion for seeing the path ahead. Whether you’re approaching the mountain, the water, the trail or the asphalt, you’ll be ready. So go ahead go Native.

About Paradox Sports

Paradox Sports, based in Boulder, CO, was founded in 2007. Paradox Sports leads adaptive climbing, Stand Up Paddle and camping programs and meet-ups. They collaborate with regional and national adaptive sport agencies and in 2013 they will offer an Adaptive Climbing curriculum.