Industry Press Release

Native Eyewear Opens Portfolio Submissions for Next Locals Only Project Town

06/24/2013

The submissions begin to be featured in the 2014 Native Locals Only Project marketing campaign from the local talent pool in Brevard, North Carolina.

Denver, CO (June 24, 2013) — Native Eyewear has scouted the town, visited the locals and gotten the beta from the selected Locals Only Project town and now it’s time to bring in the talent.

The next Locals Only Project locale will be Brevard, NC and Native is now accepting portfolios from writers, photographers and other creative types to help create the assets for the 2014 Native Eyewear marketing campaign. Submissions are actively being accepted on the Native Eyewear Facebook page through July 5th.

The Locals Only Project is a fan driver program that seeks to find the best mountain towns, the best local talent and the best local adventures- all through fan nomination and votes via social media. Native then works with the locals to curate stories of the community. These stories become the content for the catalog and branding materials, as they truly embody the Native Eyewear brand of adventure, outdoors and the mountain lifestyle. Since Locals Only Project’s inception, Native Eyewear has traveled to Boulder, CO, Hood River, OR and Whitefish, MT.

“The culture and people in Brevard really embody the spirit of the Locals Only Project,” says Al Perkinson, Vice President of Marketing. “We’re looking forward to discovering this awesome town through the eyes of the locals.”

About Native Eyewear

Native Eyewear makes polarized sunglasses for adventurers of all types with the vision to navigate any terrain in any type of sunlight. Featuring interchangeable polarized lenses, exceptional grip & comfort and ultra-light frame technology; Native sunglasses are the perfect companion for seeing the path ahead. Whether you’re approaching the mountain, the water, the trail or the asphalt, you’ll be ready. So go ahead—go Native. http://www.nativeyewear.com.