Industry Press Release

New England Patriots Look to Keep it Hot in the NFL Divisional Playoffs by Staying Warm on the Field in WSI Sports Elite Apparel


WSI SportsEagan, MN (January 8, 2015) — Following another exciting NFL regular season, the New England Patriots will now have to turn their attention to the playoffs where they will be taking on the Baltimore Ravens in a vastly different climate than they have seen thus far this season. The Patriots will once again run into the Ravens for a Divisional Round Playoff game inside Gillette Stadium where temperatures are expected to be in the low teens at kickoff. Because of the frigid temperatures, the Pats have turned to a Minnesota made athletic apparel company by the name of WSI Sports who specializes in elite and innovative athletic apparel for athletes performing in freezing temperatures and inclement weather.

Earlier in the NFL season, WSI Sports and the Minnesota Vikings partnered to design the perfect shirt for players on the field in less than ideal weather conditions. The specially designed shirt is body mapped to include innovative HeatR® fabric in the areas where it is needed the most and includes wind-stop materials throughout the arms to reduce cold in generally the most exposed area on the players bodies. This cutting edge design features built in HeatR® fabric along the collar to warm up the otherwise exposed neck of players. The body of the garment is built with their high performance and comfortable ProWikMax® material, designed to keep players dry with its hyper wicking base layer.

Studies show that the HEATR® material absorbs and maintains heat twice as effectively as wool. HeatR® apparel incorporates innovative materials that absorb the bodies natural heat and stores it within the fabric, maintaining the body temperature of the athlete and keeping them comfortable and focused on performing at the highest level possible.

WSI Sports have started to become recognized as the go-to cold weather experts by NFL equipment managers and league experts around the country. WSI Sports founder and CEO, Joel Wiens, remembers being as excited last season while helping many teams stay warm throughout the playoffs and on to the biggest stage of them all, Super Bowl XLVIII. Along with outfitting the Packers and 49ers earlier in the playoffs, WSI helped the Seattle Seahawks to a Super Bowl victory over the Denver Broncos by supplying them with Arctic HEATR® performance gear, helping them to brace the elements in the first cold-weather Super Bowl in quite some time.

WSI Sports is based just outside of St. Paul, Minnesota, where they take pride in creating high-tech performance apparel that is 100% made and tested in Minnesota. WSI works with professional and collegiate athletes and teams all around the country and their unique business model allows them to fully customize any piece for any player or team. President Joel Wiens says, “Being located in America, and specifically the Midwest, gives us the opportunity to work more intimately with clients. We can customize and change things based upon request and can even ship faster and cheaper than our overseas competitors. This mixed with our unique and innovative technology has led to us being the go-to company for NFL teams who need specific and specialized products, and need them fast.”


For more information on WSI Sports contact information is listed above. To check out some of their innovative apparel, please visit You c