Industry Press Release

New K2 Snowboarding x Airblaster Happy Hour Board Keeps the Stoke Level High


Fresh video highlights snowboard collaboration that features tech and design hotness.

Seattle, WA (October 3, 2012) — To start, the new K2 Snowboarding Happy Hour board isn’t your typical ride. It isn’t dressed with neon confetti, intricate graphics, or naked bodies. Where the nakedness does come in, however, is in the clean, simple, and elegant board design that K2 and Airblaster have created for 2013.

Pushing the limits of a blank, techy board, K2 and Airblaster – whose original slogan was “We do whatever we want” – have teamed up to deliver a whip that makes people stop in their tracks. Bold, blank, and loaded with cool features like the Ollie Bar» and Tweekend», the Happy Hour stands out in a row of 50 busy board graphics. Black top sheet, black sidewall, black base. Red top sheet, red sidewall, red base. Whether you see it on the rack or on the hill, you have to walk over and check it out.

To launch this specimen of true beauty, check out the video: Happy Hour in Action.

Help spread the word that anytime is a good time for Happy Hour!