Industry Press Release



West Lebanon, NH (October 21, 2008) — Nordica and Monster Energy join forces creating a powerful partnership within the winter action sports industry.

The nation’s leading energy drink in sales by volume, Monster Energy is looking to Nordica, “The king of Boots” and alpine skis, as a strategic conduit to deliver the Monster Energy brand and product to the very nucleus of the ski industry; from the hands-on shop and sales people to skiers of all ages and abilities on the snow at one of the many ski areas where Nordica will demo its industry-leading equipment.

This partnership aligns Nordica with the athletes who represent the core of the sport. With this relationship Nordica reinforces its commitment to the younger generation particularly with it’s collection of “Supercharger” boots and skis. “We are extremely excited about this partnership as it gives us the opportunity to speak directly with a segment of the community which has shown steady increases over the past 5 years,” comments Andy Hare of Nordica USA. “This can be a tough crowd to speak to and with this new partnership we have a leg up.”

An interesting link already established between the two companies and a big part of the reason for this new co-promotional effort is freeskier Peter Olenick. The Aspen, Colorado, local and top pipe and park skier has been running the Monster Energy M-claw logo for a couple seasons now, as well as skiing on Nordica product as part of the Nordica Supercharger Team. “So all-in-all it’s going to be a great partnership throughout the 2009 ski season and beyond.”

Nordica has been a leader in the sport of alpine skiing for over 60 years working with some of the best free ride, park and pipe, and racing athletes in the world. Monster Energy supports sports. Be it skiing, MX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, wake, mini bikes, surf, snowboards, BMX name it the athletes are rockin’ Monster Energy more than anything these days. Check out all the types Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD and the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend.