Industry Press Release

Nordica Bolsters Utah/Colorado Sales Teams

09/09/2010

West Lebanon, NH (September 2, 2010) — Nordica is pleased to announce the addition of Zach Littlepage to its sales territory covering Utah, Arizona, and Wyoming. Littlepage will join long time Nordica representative Gary Stevens as the Sales Associate for the territory effective immediately.

For the past 6 years, Zach Littlepage has been the Sales Associate for Nordica in Colorado working with Nordica Sales Representative, Jeff Braun. “I’m really pleased to see Zach accept this position,” commented Willy Booker, President of Nordica USA. “Zach has done an exceptional job for us in Colorado for a number of years and his work ethic, energy, and passion for skiing are a great benefit to our team and, ultimately, to our dealers in the Utah, Arizona, and Wyoming territory.”

Concurrently, Erik Swanson has been promoted from his former post of Subaru/Nordica Service Team representative to Sales Associate in Colorado to fill the vacancy created by Littlepage’s move to Utah. Swanson will be working directly with Jeff Braun, Nordica’s Colorado Sales Representative. Swanson’s previous position (SNST) has been filled with the hiring of David Taylor. David joins the Nordica team with over 12 years experience in the ski industry. During the 12 years he has worn many hats ranging from ski instructing to race coaching and most recently as a master boot fitter in Vail Colorado. Clearly Dave joins the team as a rookie but brings along a veterans experience.

“We are very pleased to be able to offer growth opportunities to some of our bright young guys in the organization,” continued Booker. “We are lucky to have such strong groups of people in place in these territories and are looking forward to seeing them working hard for our dealers this season.”

Nordica USA has been the country’s premier winter sporting goods supplier for over 50 years. Founded 1938 in Italy, Nordica soon became the World’s leading ski boot producer. Nordica USA is currently a leading equipment supplier to the United States Ski Team as well as the Professional Ski Instructors of America. Nordica USA is a subsidiary of Nordica SpA and is located in West Lebanon, NH.