Industry Press Release



West Lebanon, NH (November 16, 2009) — Nordica USA announced that it has consolidated the sales team in California under the direction of long-time Southern California and Southern Nevada Nordica sales representative Keith Potter. Potter will assume responsibility for the territory from Roff Carter, who had previously been representing Nordica in Northern California.

The move will allow for a coordinated sales and service team throughout California and Nevada, concurrent with his assumption of the Northern California and Northern Nevada market, Potter has hired Paul Alvarez as a Sales Associate to ensure that the standard of service Roff Carter established is met or exceeded under the direction of the new team.

“While it is disappointing to see an individual of Roff’s character and work ethic leave the Nordica team, I’m pleased to see Keith take this opportunity and I think his experience and insight will ultimately be a strong asset to Nordica in Northern California and Northern Nevada as it has proved to be in southern portion of California and Nevada.” Commented Willy Booker, Nordica USA General Manager. “I cannot say enough about Roff Carter and quality individual that he is, we wish him the very best in his future endeavors.”

Keith Potter has been representing Nordica’s sales in Southern California and Southern Nevada for 20 years and brings extensive experience to the territory and Paul Alvarez has also worked in the ski industry for over 10 years and is intimately aware of the Northern California ski market. “I’m really excited for this opportunity and the chance to come into the Northern California market with a new and fresh perspective. I feel that the combination of Paul’s enthusiasm, my experience and Nordica’s winning products will make for a powerful team.” said Potter.

Nordica USA has been the country’s premier winter sporting goods supplier for over 50 years. Founded 1938 in Italy, Nordica soon became the World’s leading ski boot producer. Nordica USA is currently a leading equipment supplier to the United States Ski Team as well as the Professional Ski Instructors of America. Nordica USA is a subsidiary of Nordica SpA and is located in West Lebanon, NH.