Industry Press Release

Nordica Names Kyle Darling as New National Race Manager

07/16/2014

West Lebanon, NH (July 15, 2014) — Nordica USA announced today that former US Ski Team Coach Kyle Darling has joined the Nordica Team as the new National Race manager, responsible for further developing the Nordica Brand position as the market leader in the Ski Racing community. Darling comes to Nordica with a wealth of experience, having spent the last seven years as both a US Ski Team Service technician and a World Cup coach.  

“We are very excited to add Kyle to the Nordica team. His personality, background and experience are a perfect fit for the brand,” said Andy Hare, Nordica USA Marketing & Promotions Director. “Nordica’s legacy of building high performance products developed from a profound heritage in racing, and we believe Kyle will help to continue to build upon that heritage within this very important segment of the marketplace.”

Darling will join Nordica USA effective immediately. “I’m very excited and humbled to join a organization such as Nordica.” said Darling. “Nordica is an iconic brand and I am looking forward to a new adventure serving this exciting side of the ski industry.”

About Nordica

Nordica builds the best performing, highest quality products in skiing. Everything we design starts with the understanding that the final product will perform better, fit more comfortably, and enhance the skiing experience more than any other product on the market.

Performance is the first, second, and third criteria for anything we build. Our heritage goes back over 75 years, and our record of quality innovation speaks for itself. Performance, innovation, and passion for the sport of skiing are in our DNA.

We promise to be the most TRUSTED and accessible alpine brand for skiers who want TIMELESS products from a company they believe in because we are skiers INSPIRED by our heritage to remain deeply committed to the ski COMMUNITY.

19 Technology Drive, West Lebanon, NH  03784  Tel: 800.892.2668 Fax: 800.843.7566

www.nordicausa.com