Industry Press Release

North American Ski Training Center (NASTC) Helps Local Students Build Active and Healthy Lifestyles

06/21/2010

Truckee, CA (June 21, 2010) — In a community surrounded by the country’s finest outdoor playgrounds,’ the North American Ski Training Center (NASTC) makes sure everyone in the community has an opportunity to enjoy it. NASTC has been working with local low-income teenagers encouraging healthy and active lifestyles by teaching them about nutrition and introducing them to skiing and rock-climbing.

NASTC works with local students from the Truckee-Tahoe area that are part of U.C. Berkeley’s Adventure Risk Challenge Program (ARC). The program helps highly motivated English Language Learners (ELL) by using the outdoors to help build leadership and academic skills, literacy and confidence towards activism. The ARC program helps adolescents improve language skills, exposes students to a range of natural environments and wilderness experiences, and inspires the confidence underserved students need to envision and accomplish goals, succeed in high school, and become engaged, empowered citizens.

Partnered with Sugar Bowl Ski Resort, who donated equipment and lift tickets for all the kids involved in the program and with NASTC who provided instructors from their well known ski instruction program, ARC was able to successfully bring nearly 100 students out to the mountains to experience some winter fun. This summer NASTC and ARC will partner up again and introduce the students to summer outdoor fun and adventure through the sport of rock-climbing. NASTC will provide instruction and all necessary climbing gear. “Our goal is to show kids that being active and healthy can be fun,” said NASTC Director Chris Fellows. “Most of these kids have never had a chance to enjoy the mountains that are right in their own backyards and might otherwise be staying home when they could be out skiing or climbing.”

With such an incredible outdoor playground at our fingertips, all members of the community should be able to have an opportunity to enjoy it. Organizers and partners of the ARC program hope that the program will continue to grow and additional programs will be added in the future.

www.skinastc.com