Industry Press Release



Boulder-based knitwear manufacturer debuts 2009-10 line with lifestyle in mind

Boulder, CO (January 13, 2009) — Fueled by the success of sales in fine retailers across North America, N_ve Designs announced the launch of their Fall 2009 Collection. The 2009 line of women’s and men’s knitwear combines rich jewel tone color palates with patterns and designs collected from around the world. Designed with N_ve’s traditional focus on fit, quality and function and embodying an active and urban lifestyle. The diversity of N_ve’s new line concentrates on natural fiber elements like ultra-fine Merino wool, Pima cotton and silk for a luxurious feel while adding technical microfibers like PrimaLoft to improve performance and comfort.

N_ve introduces the Prague Collection to add a new international look to the 2009 line. Hand-knits, funky patterns and rich colors with trend setting new styles place the Prague Collection in fashion boutique windows. The company has also added dimension to their traditional floral and baroque or “Amsterdam and St. Petersburg” collections. N_ve’s ever popular cardigan is joined by wraps, shawl collars and boiled wool pieces.

Cotton/Merino wool blends and bold colors that coordinate with Descente/DNA’s 2009 line make N_ve’s Telluride and Val d’Isere Collections stand out in the Ski and Nordic knitwear category. Athletic fit and classic patterns come in a variety of full-zip and zip-neck styles. These styles are lightweight, fine-gauge merino and now- cotton/merino which cater to N_ve’s retailers from coast to coast.

N_ve’s Sports Marketing Director Jennifer Tille comments on the expanded Prima Belle Collection. “Last year we tested the water with the new collection made of silk, merino and lycra, and it was awesome how successful it was.” This year N_ve will showcase a Vintage Prima Belle collection with original artwork based on nostalgic ski posters. “We are really hoping to create a buzz around several pieces that are designed with the upcoming Olympics in mind. We want our retailers to capitalize on that market, and these pieces are perfect,” says Tille. In response to retailer demand, N_ve is introducing a 100% wool men’s crew neck baselayer piece.

The 2009 N_ve Men’s Collection takes a noticeable step closer to timeless styling while keeping an eye towards cutting edge designs. The juxtaposition of classic lines and modern details was the philosophy behind this year’s styles. Taking edgy designs and high-end, quality tailoring unseen in any other line adds a large element of fashion to N_ve’s previously “ski” oriented Men’s Collection. The fashion, ski and Nordic styles have new technical elements such as: PrimaLoft, fleece lining and mesh sleeves. Fine details like leather zipper-pulls and articulated arms with a range of styles and gauges make the Men’s 2009 line one of this years most anticipated collections revealed at the trade shows.

Partnerships will continue to add momentum to N_ve’s Fall 2009 Collection including their continued partnership with the U.S. Ski and Snowboard Association. In December 2008, N_ve also announced it’s partnership with the Breast Cancer Fund. Other organizations N_ve supports include LUNA Mountain Bike Team and Healthlinks Foundation.

About N_ve Designs

N_ve Designs is a company created and inspired by passion. In 2002 Rhonda Swenson integrated her love of snow sports with her history of working with natural fibers like wool and created her first line of art-knit sweaters. N_ve has grown in the past decade but the foundation and enthusiasm that existed at conception are maintained in every aspect of the company and its employees today. Today, N_ve is co-owned and operated by Rhonda Swenson and Tom Irvine who together have extended the brand beyond the fashion and sports industries and into lifestyle. Designed around the things we as individuals and as a company are passionate ab