Industry Press Release

Oakley’s Snowboarding: For Me’ To Air On ABC’s World Of X Games

11/20/2014

– Documentary version of Snowboarding: For Me to air November 23 –

Foothill Ranch, CA (November 20, 2014) — Oakley, Inc. has collaborated with ESPN on a documentary-style version of its acclaimed new movie, Snowboarding: For Me. The television adaptation will air on ABC’s World of X Games on Sunday, November 23rd at 1:00 PM PST.

Snowboarding: For Me brings the Oakley Snowboarding story to life through the perspectives and experiences of the athletes. Their moving testimonials coupled with archival and never-before-seen action footage convey a unique position on the past, present and future of the sport that is both inspirational and thought provoking.

Filmed using state-of-the-art techniques and technologies, Snowboarding: For Me takes the viewer from the streets of Helsinki to the backcountry of British Columbia, from Norway to Japan.

Snowboarding: For Me amplifies the voice of a legendary group of snowboarders, giving them a platform to share their perspectives on the sport and lifestyle in which they live every single day,” said Cuan Petersen, Oakley Sports Marketing Director. “The ability to tell this story to a global audience via our partnership with ESPN and ABC is a huge opportunity for the brand and the sport, and we look forward to this laying the groundwork for additional projects in the future.”

More information about Snowboarding: For Me and a link to download the movie on iTunes can be found at: http://www.SnowboardingForMe.com

Further content and information can be found at the following social media channels:

Instagram: @Oakley / @OakleySnowboarding | Twitter: @OakleyAction

Project Hashtag: #SnowboardingForMe

To learn more about the latest Oakley performance products for men and women visit press.oakley.com/prizm/. You can discover more about Oakley on our Facebook, Twitter, YouTube and Instagram channels.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market,