Industry Press Release

Obermeyer Strengthens Domestic Sales Force With Appointment Of Midwestern And California-Based Rep Groups


Aspen, CO (October 31, 2012) — Entering its 66th selling season, Aspen-based Sport Obermeyer (Obermeyer) is poised for expansion as it announces the addition of two new sales epresentatives to support its growing Western and Midwestern business.

Based in Lake Tahoe, Will Lachenauer and his group LG3, Inc. will manage a newly defined territory including Northern California, Mammoth and Northern Nevada. Additionally, Jill Brewer, whose home base is Minneapolis, will manage the Midwest and Great Lakes West territory. Both appointees will report to Obermeyer’s Aspen-based Director of Sales, Linda Rodney.

“Our reps not only manage sales, but serve as brand managers and ambassadors in their territories,” said Rodney. “The addition of these talented groups adds star power to our team in these important regions which will ultimately enhance the dealer’s brand experience.”

As a former East Coast ski racer and industry rep, Lachenauer brings more than 15 years of industry experience to Obermeyer, representing brands including Carrera, Dalbello Ski Boots, MasterFit, Hotronic, Asterisk and more. His love of ski culture and commitment to helping people stay comfortable on the mountain longer mirrors the ethos that Obermeyer stands for. Lauchenauer’s two young daughters will be learning to ski this season.

As an avid skier since age two, Brewer brings a lifelong passion for skiing to Obermeyer. As a former buyer for her family’s Minneapolis ski shop, her catalog of product knowledge across categories is unparalleled. Brewer is a mother of four and came to Obermeyer because she has always identified with and admired their family business. She will be based in Minneapolis and will manage Obermeyer’s brand presence across the great states of SD, ND, MN, WI, UP, IL, IA, NE, KS and MI.

About Obermeyer

Sport Obermeyer designs and manufactures Men’s, Ladies, and Children’s winter sports performance clothing and technical outerwear. Founded by industry pioneer Klaus Obermeyer, the company has called Aspen, Colorado its home and mountain laboratory for over 65 years. For more information, contact 800-525-4203, or e-mail to, or visit