Industry Press Release

Olympus Pro Photographer Showdown Finalists Revealed


Whistler, BC (March 14, 2012) —  With only 1 month to go until the TELUS World Ski and Snowboard Festival, Whistler is snow-soaked and raring to go. Showing the world why we’re the number one North American ski resort is our favorite pastime, and we revel in the immense amount of talent that Whistler breeds, and attracts. A perfect example is the multimedia competitions at the festival. As the preeminent action sports photography contest in the world, the OLYMPUS Pro Photographer Showdown is an unparalleled celebration of still images and of the commitment shown to build a body of work that captures time and captivates the human spirit. Photographers from around the globe were invited to submit a 3 minute slideshow of their chosen photographs, of which 5 have risen to the top as the 2012 TELUS World Ski and Snowboard Festival Pro Photographer finalists. This year’s submissions included a mixed bag of snowboarding, skiing, surfing, mountain biking, skateboarding and BMX photography, and were judged by a selection committee comprised of key industry figures. The five finalists all receive $1500 as an appearance fee, and will duke it out on April 19th at the Whistler Conference Centre, when they each present a 9 minute slideshow of their life’s work, set to music. The sold out event is a festival favorite, and the audiences involvement comes in the way of the People’s Choice Award, an audience voted bonus prize of $1000 to one of the finalists. The specially chosen judging panel of industry experts will select the Best in Show winner, and the grand prize is a staggering $10,000. Past winners have included such pictorial superstars as Jordan Manley (2009), Brian Beilmann (2010) and Blake Jorgenson (2011).

The 2012 TWSSF Olympus Pro Photographer Showdown finalists are:

Adam Moran

Brian Nevins

Camilla Stoddart

Jeff Patterson

Scott Serfas


Adam Moran grew up in the East Coast on the icy slopes of NH, VT and Massachusetts. Snowboarding has been a part of his life since he was 8 and that passion eventually landed him a job at Burton snowboards after finishing college. He worked his way up from the factory store to Global Team Manager and has spent years working with riders like Shaun White and Terje Haakonsen. With hundreds of days a year on the road with the Burton team, his relationships with the riders shows through in his photography, for which he always aims to present it from a documentary point of view. His travels have taken him around the world many times to places like Kamchatka, Russia to Hokkaido, Japan filling up passports while on his commute to work. These days Adam lives in Southern California and works as Team Photographer for Burton Snowboards.


Hailing from Hampton, NH, it’s been over a decade of around the next corner adventures, adrenaline rushes, eye opening moments and humbling convictions for Brian Nevins. He began by producing editorial features for action sports and adventure magazines, which led him to a career that paints the pictures of athletes and musicians; and the ultimate recognition that, for him, it’s all about the story. His photography style was molded from years of deep snow, reeling ocean perfection and the characters that told the tale along the way and as a Brooks Institute graduate, Surfer Magazine freelancer at large and co-instigator for, Nevins has experienced the art of photography from all angles. 


Raised in Scotland, Stoddart was part of a keen skier family after 4 years at a top London Art School, studying Theatre Design