Industry Press Release

Only In Colorado

12/12/2011

Icelantic and AEG Live are teaming up to produce the first EVER winter concert at Red Rocks Amphitheatre in Morrison, Colorado. Held in conjunction with the SIA SnowShow, this landmark event celebrates winter in Colorado at one of the most iconic venues in the world.

Denver, CO (December 12, 2011) — Colorado is recognized around the world as the heart and soul of the snowsports industry. There’s something about the crisp mountain air and location at the doorstep of the epic Rocky Mountains that passion-driven innovators are inspired to create. And it’s here, in the small mountain town of Evergreen, Colorado, where Icelantic first took shape.

Icelantic Founder, Ben Anderson, started the company in 2006. He recruited childhood friends to join him, and 12,000 skis later; Icelantic today distributes globally, supports 20 sponsored riders, and is opening its first European office and gallery in Switzerland. Known for elaborate graphic design and technical precision, Icelantic Skis carry the 2011 – 2012 theme “You Are An Animal”, an ode to the power of nature in all forms.

When it was first announced that America’s largest snowsport industry trade show, the SIA ShowShow, would be moving from its 35-year home in Las Vegas, to Denver in 2010, plans were hatched to pull off an epic, never-been-done-before, winter concert at the iconic Red Rocks Amphitheatre.

“All of us at Icelantic grew up skiing in the winter and going to Red Rocks in the summer. With Winter on the Rocks we’re bringing together two of our biggest passions,” says Promotional Manager Sam Warren. “This event has been two years in the making and we are stoked that together with AEG Live Rocky Mountains we are able to bring this show to Red Rocks. This is much more than a big-name artist playing to a group of fans. Winter on the Rocks celebrates the best of Colorado, bringing together a community of creative, snow-inspired individuals at one of the world’s most storied concert venues. This could only happen in Colorado, and only comes together with the dedicated support of forward-thinking partners who have embraced the challenge of making Red Rocks available and operational in the middle of winter.”

AEG Live Rocky Mountains President / CEO Chuck Morris shared Icelantic’s enthusiasm and saw a tremendous opportunity to create a historic event.

Says Morris: “Imagine Red Rocks in the dead of winter, snow everywhere, and 9,000 people bundled in gear enjoying one of the industry’s best underground hip hop acts. On January 27, Winter on the Rocks will be transcendent. We’re thrilled to partner with Icelantic and the City and hope this becomes an annual event.”

Denver’s Mayor Michael B. Hancock shares the sentiment and looks forward to showcasing Red Rocks to the winter sports community in a way never done before.

“We are excited to host this event and see it as a natural fit for Denver’s climate and energetic ski- industry clientele. By partnering with like-minded Colorado-based companies that represent different niches within the SnowSports industry, we will be highlighting Denver’s love for the outdoors and shining the spotlight on one of the best concert venues in the world — Red Rocks Amphitheatre.”

ABOUT ICELANTIC:

Icelantic is a progressive, independent ski company that represents skis, art, adventure, creativity, passion and innovation. It is our mission to be forever innovative, passionate and sincere. Icelantic skis are high performance and totally unique, to guarantee the evolution of the snow sports industry. We employ American craftsmanship, top of the line materials and cutting edge graphic art to provide our customer the best possible product and experience.

ABOUT AEG LIVE ROCKY MOUNTAINS:

AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music