Industry Press Release

Orage & Alpine Initiatives 10,000 Ways to Help Campaign Closes Out Strong


A social cause embraced by the ski community at large

Burlington, VT (December 13, 2011) — Joining forces with team athlete and friend, JP Auclair and some of our closest partners- Freeskier Magazine, Retallack Lodge and Sherpas Cinema, Orage launched a facebook fundraiser to support Alpine Initiatives, a non for profit organization lead by JP Auclair.

Asking the ski community to lend a hand with donations via a custom facebook tab found at , Orage agreed to match all donations (up to $5,000usd) in hopes of raising a combined $10,000 usd for the organization. 

In return, Orage and its partners offered prize packs that would be unlocked and awarded amongst donators as each $1,000 was raised.   In total, over $15,000 worth of prizes will be awarded amongst those who contributed.

Over the course of the 6 week campaign, passionate skiers from across the US, Canada, France, Denmark, Switzerland, Austria, Argentina, Italy, the UK, Russia and beyond came together to raise a combined total of $3,708 before a last minute buzzer beating donation of $300 came in which raised the final matched total to just over $8,000.

Highlighting the campaign was a single donation of $1,500 and the decision that despite making it all the way to the target goal of $5,000, Retallack Lodge will still honor its donated grand prize, a 3 day cat skiing trip for 2 to their one of a kind adventure operation based in Nelson, British Columbia.

Orage and its partners would like to thank everyone who supported this great cause and we urge you to continue by following and supporting Alpine Initiatives and its efforts.

“Thanks to everyone who participated and made this campaign a success.  People jumping in and working together is what it’s all about in the first place!  Congrats to the winners and be sure to Visit to get the latest on AI projects and happenings”

Thanks for everything,


For a full list of those who have been awarded a prize please visit – 

Founded in 2008, AI provides a platform for the snow sports community to participate in sustainable initiatives that create and care for healthier communities around the globe.