Industry Press Release

Orage & Alpine Initiatives 10,000 Ways to Help


A cause marketing campaign for the entire ski community

Burlington, VT (October 15, 2011) — Orage has joined forces with team athlete and friend, JP Auclair and a few of their closest partners- Freeskier Magazine, Retallack Lodge and the Sherpas Cinema in an effort to raise funds to support Alpine Initiatives, a non for profit organization lead by JP Auclair himself.

In an effort to support AI and its projects, Orage has launched a facebook campaign to help raise funds for the AI organization via donations made by the ski community at large. Orage will match all donations (up to $5,000usd) in an effort to raise a combined $10,000usd for AI.

In return, Orage and its partners have sweetened the deal by offering prize packs that will be unlocked as each $1,000 is donated. Once all 5 prize packs have been unlocked the individual prizes will be awarded amongst those who have donated and who have inspired us most with their answers submitted in response to the mandatory question asked during the entry / donation process.

For full details and an opportunity to contribute please visit:

Founded in 2008, AI provides a platform for the snow sports community to participate in sustainable initiatives that create and care for healthier communities around the globe. For the greater portion of the past 4 years, AI has focused its efforts on a Kenya based community project in building an orphanage for children who were left homeless and sometimes without parents as a result of the AIDS epidemic in Africa.