Montreal, QC (January 13, 2016) — Orage, skiing’s original lifestyle brand, is ecstatic to announce the multi-year signing of skiers Callum Pettit, Rory Bushfield and Elyse Saugstad to its professional team.
The strengths and talents this trio of skiers brings to the Orage family creates a well-rounded program of progression, personality and passion throughout the roster.
Orage is looking to new faces within skiing’s community to influence the next generation of athletes and drive its dedication to creating outerwear collections that appeal to all of skiing’s communities — from park and pipe to big mountain and backcountry. Bringing Pettit, Bushfield and Saugstad into the fold demonstrates Orage’s commitment to skiing’s evolution.
“Callum, Rory and Elyse all bring good energy to the Orage athlete team, and their enthusiastic and inspirational approach to skiing aligns with Orage’s vision,” says Eric D’Anjou. “We are thrilled to continue our athlete commitment by welcoming all three to the family.”
Pettit, Bushfield and Saugstad will be cast on to the front lines of the Orage brand vision over the coming winter as the company gets set to unleash its 2016-17 campaign, Faces and Places. They are integral to the company’s product development, and will test, refine and validate Orage products in the harshest and most remote locations on the globe.
Callum Pettit is no stranger to the Canadian skiing scene and is respected for cutting down some of the most impressive lines in the backcountry. He’s had standout appearances in high-profile productions including Sherpas Cinemas’ Into the Mind, for which Pettit claimed two PowderVideo Awards in recognition of his skiing prowess. He’s backing the Super Proof video project, and will be filming for Red Bull TV this coming winter.
“Orage outerwear is the right blend of style and function,” Pettit says. “I’m excited to be part of an original Canadian brand that’s purely focused on skiing.”
From his days on Canada’s World Cup team to his mind-blowing antics with Nitro Circus, Rory “Bushy” Bushfield is one of the most well-rounded skiers. He charges to the beat of his own drum, which has landed him in countless ski films and on contest podiums over the years. He’s stacked a lot of vertical in the backcountry and his gung-ho approach to life is summed up in his mantra #blowitifyougotit.
“I’ve always admired Orage, and I’m super excited to be with such a high-quality apparel brand,” Bushfield says. “The people wearing the outerwear are always warm and dry, and now I get to be warm and dry, too.”
Elyse Saugstad grew up in the wild mountains of Alaska, which explains why she’s one of the most distinguished big mountain freeskiers on the planet. Throughout her career, she’s really done it all — claimed the World Freeride Tour, won several Powder and IF3 awards and was named one of the top 50 women in action sports by ESPN.
“I’m very passionate about skiing and sharing my love for the sport with others, so to align with Orage makes perfect sense as they are passionate about making the best outerwear for skiers,” Saugstad says. “It’s a real treat to work with a brand that cares so much about being a positive influence for women.”
Orage represents today’s modern mountain culture by blurring the lines between style and function. We make three-season outerwear, casual wear, layering and accessories — all designed to keep you warm, dry and standing out amongst the crowd. We live to ski, we’re obsessed with clothing, we believe in Innovation Through Style. www.orage.com