Industry Press Release



Boise, ID (January 27, 2009) — The Outdoor Industries Women’s Coalition (OIWC) announces the award winners for supporting women in the Snowsports industry.  Tammy Hetrick is the winner of the Pioneering Woman Award (PWA).  And Ali Kenney is the recipient of The First Ascent Award (FAA).  All winners will be formally presented at SIA during a panel discussion announcing the results of the “Are your Women Satisfied?” survey.

The Pioneering Woman Award (PWA) honors women within the Snowsports Industry who have furthered the vision of the OIWC by demonstrating an outstanding commitment to mentoring female colleagues.   This award goes to Tammy Hetrick, Director of Global Sourcing, Burton.

Nominated by Donna Carpenter, Co-owner; Founder and Director Burton Women’s Initiatives, Carpenter states, “Tammy has always taken an interest in helping women advance their careers at Burton.  She had years of experience informally mentoring women, especially in her area of operations, and then took that experience and passion and spearheaded both the mentoring programs at Burton. Today, she remains an active member of the WLI, the liaison between Burton and the Coaching Center of Vermont (and the biggest advocate for our women’s coaching program) and, as always, a strong mentor for women in her department.  She is a natural leader dedicated to helping develop the women around her into leaders as well.”

The First Ascent (FAA) award recognizes a woman new to the Snowsports Industry who demonstrates a strong potential for leadership. This award furthers the vision of OIWC by increasing visibility of talented young women at lower levels in an organization, thereby facilitating and nurturing their leadership skills. The 2009 recipient is Ali Kenney, Assistant Product Manager for Women’s Snowboards, Burton.

Todd King, Business Unit Director of Snowboards, Burton, stated, “Ali’s experience and experience with financial tools coupled with her consumer relevance and get it factor make her a dynamic woman of the industry with amazing potential.  She rips on the snowboard and her inquisitive mind with a drive to learn more keeps Ali ahead of the rest.   She is fun to work with, positive and is exactly what this industry needs.  A competent woman, who gets it, is real and loves snowboarding.”

Join these award winners and an elite panel on January 28, 2009 from 4:30pm-7:00pm at the SIA Seminar Room (show floor- X99).  Moderated by Joy Spring, VP and COO, Leisure Trends Group, the panel includes; Letitia Ferrier Webster, Director Corporate Sustainability & Communications, The North Face, Donna Carpenter, Co-owner; Founder and Director of Women’s Initiatives, Burton, Susan Viscon, Director of Merchandising for Action Sports, REI and Ce-Ce Plunkett, Human Resource Director, Spyder.  Drinks and appetizers will be served during networking opportunities.  To register for the event or learn more information log onto

About OIWC

Outdoor Industries Women’s Coalition (OIWC), a 501(c) 6 non-profit corporation is a membership community of professionals in the Outdoor Industries.  The OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women.  To learn more about the OIWC online member community or to become a new member or sponsor, please visit