Industry Press Release

Outdoor Industry Veteran Mike Atwell Named SMITH Rep of the Year


Mike AtwellSun Valley, ID (January 13, 2015) — Mike Atwell, fishing industry veteran and sales representative of SMITH has been named Rep of the Year by the iconic outdoor brand for his exemplary contribution to the company in 2014. Working with SMITH (and formerly Action Optics) for over 24 years, Atwell earned the prestigious title for his dedication in Idaho and Wyoming where he services the fishing communities, and in Montana where he calls on fishing and snow sports retailers. Known for his charismatic demeanor and infectious humor, Atwell earned the prestigious Rep of the Year award from SMITH for his leadership, sales performance, dealer and customer relation and his overall drive to exemplify the SMITH brand spirit in all his business practices. Atwell, a resident of Bozeman, MT, received a Suburu Outback and a monetary award for his service to the company.

About SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.  With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.