Industry Press Release

Outdoor Tech® Names Adam Janecka VP Of Sales


Former Eton Sales Director to Take Helm of Outdoor Electronic Lifestyle Brand

Los Angeles, CA (November 8, 2012) — Outdoor Tech (OT), creators of wireless audio and innovative tech accessories with an eye to the outdoors, has announced the addition of Adam Janecka as the Vice President of Sales for the company. With over twelve years experience in consumer electronics sales at Eton and Magellan GPS, Janecka will oversee sales and distribution for OT’s growing line of outdoor-focused electronic lifestyle products.

“Adam’s experience in the Outdoor Channel with electronics is a great fit to ensure our core market, Outdoor, is grown in a healthy and sustainable way,” says OT founder, Caro Krissman. “His background, contact base, and work ethic will be huge assets in growing and supporting the Outdoor Channel at a crucial time in the brand’s development.”  

An avid outdoorsman who spends his free time snowboarding, trail running, mountain biking, mountaineering, and perfecting recipes for paella and bloody marys, Janecka is equally excited to join the OT family.  ”This is a team who has such a strong connection to their own brand and their core users.  Specifically, keeping genuine through design, personality, and utility is what hit me from the very beginning and I think speaks to everyone who has used an OT product.”

OT’s robust technology and lifestyle accessory offerings include: the collection of rugged wireless speakers, earbuds, and headphones; waterproof iPhone cases; The Yowie Collection, and the apparel line including Snapbacks, Trucker Hats and T-shirts.

For more information on OT, go to or call 310-677-0190. For media inquiries, contact Beth Jahnigen Pappas or Jamie Gunion with 8150 Consulting at or


Outdoor Tech is about escape; breaking away from the city, routine, and the mundane. Our pulse beats design, style and creation.  We don’t define ourselves by the space that confines us, but we do draw from it. Our mission is to create products that enhance experiences and interactions, with the outdoors, with technology, and within.