Industry Press Release

Patagonia Partners With Buffalo Ranchers to Restore the Great Plains


Patagonia Provisions

Buffalo Jerky Rejects Factory Farm Model; Launches in Stores August 7

Sausalito, CA (August 11, 2015) — Patagonia Provisions has launched a groundbreaking partnership with Dan and Jill O’Brien of Wild Idea Buffalo to conserve and restore the grasslands of South Dakota, while producing a delicious, sustainably sourced Buffalo Jerky. This is the latest addition to the company’s food line designed to create positive change in the food industry.

Patagonia Provisions’ 100% grass-fed buffalo meat is a delicious and healthy byproduct of Wild Idea’s efforts to restore the rapidly vanishing Great Plains grasslands, where years of mismanaged land and overgrazing decimated a once thriving prairie that stretched from Mississippi to the Rockies.

Grazing naturally and roaming freely, the buffalo help nurture the prairie back to health by recycling nutrients and tilling the soil as they roam. The bison are slaughtered humanely in the prairie where they roam and graze – avoiding the need for crowded, stressful slaughterhouses.

“Patagonia got into the food business because it’s a direct and fundamental way to protect and restore the planet,” said Patagonia CEO Rose Marcario. “We want to support farming and ranching that puts food on the table without poisoning the earth. Wild Idea is part of a movement to regenerate grasslands and help sequester carbon. I believe that business can be an agent for change and deliver great food to our customers.”

Wild Idea’s humane ranching and harvesting practices result in the highest quality meat that is tender, and is also considerably lower in fat, calories and cholesterol than beef, chicken, turkey, and pork. Bison meat has higher levels of beneficial nutrients such as protein, iron, Omega-3, vitamins B-12 and A. And because they are slaughtered in the prairie, Wild Idea’s buffalo are low in the stress hormone cortisol.

“The American bison are indelibly linked to the survival of our prairie ecosystem and communities who depend on them,” said Birgit Cameron, Director of Patagonia Provisions. “We believe by eating humanely raised and harvested bison, we protect them and the sensitive prairie environment.”

The 100% grass-fed, free-range, antibiotic-, pesticide-, and hormone-free buffalo is lightly seasoned and dried for a flavorful, hearty snack that’s both portable and nutritious. The convenient unopened 2oz. package requires no refrigeration, and is backpack, boat bag and shelf stable for one year.

Dan O’Brien says, “We want to live up to the Patagonia creed that produces the finest product while causing no unnecessary harm. What we now know is that delicious, sustainable buffalo meat is the byproduct of our conservation of the prairie.”

Buffalo Jerky retails for $10 per package and can be purchased in all 30 Patagonia retail stores and online at and at starting Aug. 11.  More information, including a list of ingredients, can be found on Patagonia Provisions’ website. Limited media samples available.

About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Since 1985, Patagonia has dedicated 1 percent of sales each year to environmental causes.

About Patagonia Provisions
In 2012, Chouinard launched Patagonia Provisions to offer ethically and sustainably sourced delicious food products. Patagonia Provisions, based in Sausalito, California is reexamining best practices in food sourcing, working with like-minded advocates and producers to find solutions to the important environmental issues facing the food industry. Buffalo Jerky complements Patagonia Provisions’ growing line including fully-cooked Wild Sockeye Salmon, Tsampa Soup, and three flavors of Fruit + Nut Bars.