Industry Press Release

Plake Returns as Ambassador for Learn to Ski and Snowboard Month 2011

11/09/2010

Ski Icon Helps Kick Off Initiative at the Boston Ski and Snowboard Expo

Lakewood, CO (November 9, 2010)Glen Plake will join with a number of industry supporters to “officially” launch Learn to Ski and Snowboard Month 2011 at the Boston Ski and Snowboard Expo, November 11-14. Plake, who represents Elan and Dalbello, is returning this year as an Ambassador for the initiative and will help promote Learn to Ski and Snowboard Month (LSSM) with consumers and with media professionals gathering at the Show. He made a number of appearances last year on behalf of the initiative via Elan and Dalbello.

“I can’t wait for the snow to fall and I urge people of all ages to come out and take ski and snowboard lessons his year regardless of ability,” said Plake. “I had a blast last January and am looking forward to Learn to Ski and Snowboard Month 2011.”

The world famous “extreme” skier travels throughout the U.S. and Europe encouraging children and adults to enjoy snow sports for recreation and fun. His signature Mohawk haircut makes him instantly recognizable by skiers and snowboarders wherever he goes. More than 300 resorts in the U.S. will offer learning programs that are part of Learn to Ski and Snowboard Month. Information is located at SkiandSnowboardMonth.org

Last year, Plake kicked off the 2010 Learn to Ski and Snowboard Month on the Today Show with Hoda Kotb. Plake taught Kotb to ski at Camelback Resort in Pennsylvania in a tongue and cheek segment that aired on January 4, 2010.

“Glen’s appeal to snow sports enthusiasts is amazing,” said Mary Jo Tarallo, LSSM director. “All he has to do is show up and people are drawn to him like a magnet. He is an industry icon”.

Learn to Ski and Snowboard Month is an industry initiative organized by the National Ski Areas Association, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, SnowSports Industries America, the National Ski Patrol, numerous state and regional resort associations, rep associations, retailers and the snow sports media.

A Snow Sports Industry Initiative/SkiandSnowboardMonth.org