Industry Press Release

Polarmax and Backpacker Magazine Kilimanjaro Giveaway Winner: Brian Miller

10/25/2010

West End, NC (October 25, 2010) — Polarmax and Backpacker Magazine are proud to announce Brian Miller of Alexandria, VA the winner of the Kilimanjaro Ultimate Adventure Giveaway. Miller was chosen from over 8000 entries, and is looking forward to fulfilling a dream while testing out the most cutting edge base layer material to hit the market, TransDRY moisture wicking cotton.

“I’m going to Africa!  For Free!” exclaimed Miller after learning of his win.  “As an avid reader of Backpacker magazine, I’m always dreaming of amazing places to explore, and Kilimanjaro is on the top of my list.”  Miller continued, “I’m also really looking forward to test out the new wicking cotton base layer from Polarmax.  I’m a huge fan of cotton, so I’m excited to see how it performs in the varied weather conditions on the climb.”

Miller and his guest will be accompanied by author, adventurer and Kilimanjaro expert Macon Dunnagan.  Dunnagan has just completed three successful ascents of Kilimanjaro in 3 weeks, a new record, while wearing Polarmax TransDRY cotton.

Courtesy of Polarmax, in conjunction with Backpacker Magazine, Cotton Incorporated and Zara Tours, Miller and his guest will enjoy:

  • Round trip domestic and international airfare
  • Ground transportation to and from hotel
  • 4 nights hotel stay and meals
  • 6-day guided roundtrip trek to the Roof of Africa with expert and author Macon Dunnagan
  • Polarmax technical base layer apparel featuring TransDRY wicking cotton
  • Video of trip on Polarmax.com to share with the world

Through practical experience, Polarmax is setting out to prove that cotton can be your friend, even in extreme conditions like those found on Kilimanjaro. By combining the moisture wicking and anti-microbial technologies with the premium hand of TransDRY cotton, you get the benefits of soft, breathable cotton, with wicking and drying rates comparable to synthetics or wool.  Even when you’re working your hardest, you’ll feel dry and comfortable in TransDRY cotton. As a prominent part of Polarmax’s new All-Year Gear (AYG) collection, TransDRY is revolutionizing what base layer means and how it performs.

Links:

Polarmax: http://www.polarmax.com

Backpacker Magazine: http://www.backpacker.com

Cotton Incorporated: http://www.cottoninc.com/transdry

Zara Tours: http://zaratours.com/

Kilimanjaro video on The Lodge: http://polarmax.com/lodge/lifestyle/

Online press release: http://pitch.pe/96693

About Longworth Industries

Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com