Industry Press Release

Polarmax Announces Reps of the Year


Spence Bocks and Bill Kendall Take Home 2011 Honors for Polarmax and AYG

West End, NC (February 14, 2012) – Longworth Industries, parent company of Polarmax, XGO, and AYG 365’s branded technical base layers, is proud to announce Spence Bocks and Bill Kendall as Reps of the Year award for 2011 for the Polarmax and AYG Underwear brands, respectively. 

Reeling in his fourth award as Polarmax Rep of the Year, Bocks achieved a 58% in sales over prior year, selling Independent Specialty Retailers, Buying Groups and Key Accounts. In reaction to the award, Bocks was visibly moved and said, “I just love working with Polarmax. They make quality products at great price points and have excellent reorder capability.  My dealers make a good margin with Polarmax and I love working with the quality people in the organization.”  Bocks’ territory includes WA, OR, ID, MT, AK, and Nor Cal. 

Landing the inaugural AYG Rep of the Year award, Bill Kendall opened 18 new accounts for the new performance underwear line within his territory, the State of Florida.  ”AYG is a perfect line for my territory, and Polarmax is a great company to work with.  I’m honored to receive this award and am looking forward to 2012,” commented Kendall. 

Roger Maxey, National Sales Director for Polarmax said, “We have the best sales team, hands down.” Maxey continued, “We’re very proud to have a rep force that works its tail off, as shown by the year over year sales. Their hard work and diligence helped Polarmax and AYG exceed our expectations and wrap up a great year for us. We’re looking forward to seeing what they can do in 2012.” 


Polarmax Website:

AYG Underwear Website:

Bill Kendall / Robb Sports Website:

Social Media Release: 

About Longworth Industries

Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG 365’s branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at