Industry Press Release

POLARMAX INTRODUCES WORLD’S FIRST WICKING COTTON APPAREL

12/14/2009

Polarmax and Cotton Incorporated partner on TransDRY» Moisture Management Technology

West End, NC (December 14, 2009) – Longworth Industries, parent company of Polarmax, XGO and PMX technical base layers, is proud to announce a partnership with Cotton, Incorporated, to introduce the world’s first line of technical T’s and undergarments with patented TransDRY» moisture management technology.

Using the first truly technical, wicking cotton fabric that actively moves moisture to the outside of the fabric where it can evaporate faster, drying twice as fast as regular cotton, Polarmax’s PMX cotton apparel with TransDRY provides all the comfort you’ve come to expect from cotton, but with highly efficient performance features. Transcending outdoor and athletic categories, the new PMX cotton apparel will appeal to anyone and everyone who loves cotton, but especially those who are active.

“We are really excited to be partnering with Cotton Incorporated to bring this fantastic technology to market,” said Randy Black, President of Longworth Industries. “Technical cotton is applicable to so many parts of our business from Outdoor to Military, and we feel really strongly about partnering with other US-based companies to create jobs and quality products right here at home, while reducing our travel, shipping and quality control footprint, ” Black continued.

Features of PMX cotton with TransDRY moisture management technology:

Patented moisture management technology for cotton

Reduces cotton’s absorbent capacity and overall drying time

Limitless potential to engineer desired moisture management performance

Transfers moisture away from the body or over a wider surface area of fabric

Reduces fabric cling to skin during exercise

The PMX cotton apparel with TransDRY» collection features M’s and W’s s/s and l/s T’s that can keep the wearer dry, even during varying levels of exercise intensity.

Links:

Polarmax: http://www.PolarMax.com

Cotton Incorporated TransDRY»: http://www.cottoninc.com/Transdry/

About Longworth Industries

Based in West End, North Carolina, Longworth industries manufactures and markets Polarmax and XGO technical base-layer apparel. Longworth Industries is the exclusive manufacturer and retail distributor for Opedix. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.PolarMax.com

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. For more information about Cotton Incorporated visit www.cottoninc.com.