Industry Press Release

Polarmax Teams Up With Kilimanjaro Guide and Author Macon Dunnagan

06/17/2010

International Cred for the Polarmax Pro Staff 

West End, NC (June 16, 2010) — Longworth Industries, parent company of Polarmax, XGO and PMX technical base layers, is proud to welcome Kilimanjaro Expedition Director and author Macon Dunnagan to the Polarmax Pro Staff.

The Polarmax Pro staff is comprised of athletes and adventure seekers who live in the outdoors and wear only the highest quality gear out of necessity.  Charlotte, NC based Dunnagan has successfully summited Mt. Kilimanjaro, Africa’s highest peak at 19,388 ft, 13 times.  As Expedition Director for established Tanzanian guide service Zara Tours, Dunnagan faces extreme weather conditions every trip, and realizes the value of warmth and wicking performance. 

With the mercury retreating to nearly -20 at night, warmth is not a luxury; it’s a matter of life and death.  After recently discovering Polarmax, Dunnagan exclaimed, “Last night could have been miserable, I couldn’t have done it without Polarmax!”  “I’ve worn base layers from other brands on previous trips, but the increased wicking and warmth I experienced in my Polarmax base layers was noticeable. From 55 degrees at base camp to -20 at night, I had the same weight base layer on, and was dry and comfortable the whole time. I couldn’t believe it,” Dunnagan continued.

“We’re really excited to have Macon on the Pro Staff,” said Dean Bassett, Marketing Director at Polarmax. “His experience and love for the outdoors will help us shape our product offerings to accommodate even the most extreme life pursuits. We welcome his expertise, open heart and good will, and we look forward to a successful relationship.”

The Polarmax Pro Staff taps the knowledge and experience of a wide range of accomplished outdoors people to help with R&D, create visibility in relatively untapped markets, and prove the superior performance and value of products designed, sourced and manufactured in the USA.

Links:

Polarmax: http://www.Polarmax.com

Zara Tours: http://zaratours.com/

Social Media Release: http://pitch.pe/70624

About Longworth Industries

Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax and XGO technical base-layer apparel.  Longworth Industries is the exclusive manufacturer and retail distributor for Opedix.  Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com