Industry Press Release

POPULAR 2010/11 ROCKY MOUNTAIN SUPER PASS PROGRAM UNVEILED AT $409

03/16/2010

Prices Guaranteed only through April 5, 2010

Rocky Mountain Super Pass Plus with Six Days at Steamboat same price as Rocky Mountain Super Pass for three weeks only

Popular Friends & Family Pass Perk Doubled for Rocky Mountain Super Passes

Winter Park, Copper Mountain, Steamboat Springs, CO (March 16, 2010) – The popular Rocky Mountain Super Pass Plus is back for another year at an astounding value with unlimited skiing and riding at Winter Park/Mary Jane and Copper Mountain plus six unrestricted days at Steamboat-Ski Town, U.S.A. for only $409.

“The Rocky Mountain Super Pass Plus is back with exclusive savings over the next three weeks for Colorado’s most loyal skiers and riders,” said Rob Perlman, vice president of sales & marketing for Winter Park Resort. “With double the Friends & Family benefits at Winter Park and Copper Mountain, plus six days at Steamboat for the same price as the popular Rocky Mountain Super Pass, now is the best time to purchase a pass for next season.”

Rocky Mountain Super Pass Plus holders will enjoy the following benefits:

Unlimited skiing and riding at Winter Park/Mary Jane and Copper Mountain, plus six unrestricted days at Steamboat

NEW for 2010/11- Double the Friends & Family discounted tickets to 20, available for use anytime during the 2010/11 season (only available at Winter Park and Copper, 10 per each resort)

Discounts on resort food and beverage, retail, rental, and ski and ride lessons

Discounts off full-window rate lift tickets at most Intrawest resorts including Whistler Blackcomb, BC (excluding Colorado resorts)

Special pass holder offers via the Pass Perks monthly emails.

“Winter Park, Copper Mountain and Steamboat are three globally-recognized mountain destinations, reminding us what’s best about Colorado skiing,” said Andy Wirth, vice president of sales & marketing for Steamboat. “The Rocky Mountain Super Pass Plus provides unequalled value to everyone by bringing these three incredible brands together on one pass.”

Starting today, the Rocky Mountain Super Pass Plus is available for renewals and new guests at www.skicolorado.com, in person at the Winter Park Resort season pass office and via phone at 800.977.SNOW. The $409 introductory price is guaranteed only through April 5, so skiers and riders are encouraged to take advantage of these incredible savings now. Existing pass holders can simply reactivate their existing passes and new guests can upload a photo of themselves to create their new season pass so they’ll be ready to go when the lifts start turning in November. Colorado skiers and riders are invited to find more details at www.skicolorado.com.

“Copper is thrilled to continue the relationship with Winter Park and Steamboat, because really, the three mountain Rocky Mountain Super Pass Plus is the only pass for the true Colorado rider,” said Jesse True, vice president of sales & marketing for Copper Mountain Resort.

With multiple pass options, skiers and riders are able to find the right product to match their specific needs. All pass products are listed below with the adult price. For a full list of adult, college, teen, child, 70+ years and five years and under prices, visit www.skicolorado.com

Multi Mountain

The Rocky Mountain Super Pass Plus offers unlimited skiing and riding at Winter Park / Mary Jane and Copper, plus six unrestricted days at Steamboat. Adult (18-69) $409

The Rocky Mountain Super Pass offers unlimited access to Winter Park / Mary Jane and Copper Mountain. Adult (18-69) $409

Single Mountain

Winter Park / Mary Jane Season