Industry Press Release

POWDER Announces Redesign of


San Clemente, CA (August 7, 2012) — POWDER, The Skier’s Magazine, is proud to announce the launch of a redesigned website,

The sophisticated site, which is live in conjunction with the release of the first issue of POWDER’s 41st volume (magazine officially hits newsstands August 14, 2012), is a hub for rich online content. Everything from the fonts to the photo galleries has been redesigned to make the definitive news source for skiing.

“The goal of the redesign was to give us a stronger platform to tell stories through words, photos and videos in real time,” says Heather Hansman, POWDER’s online editor. “We’ve created a series of new custom content starting with a news-centric blog called First Chair.

To enhance the site, POWDER will be rolling out a slew of new online initiatives, including photo essays, an updated video player, more print-online integration, and “Watch This Issue” videos. The site will have the same strong storytelling and beautiful photos as the magazine, but with an improved venue to showcase content.

“In the ever changing landscape of digital, it’s essential for POWDER to align all of our mediums to ensure that we deliver the most premium products across all platforms,” says Publisher Ashley Otte. “The new site delivers the latest in technology, resulting in a much-improved user experience that solidifies as the place for ski news, videos, photos, and product reviews.”

You can check out the redesigned at


For 40 years, POWDER, The Skier’s Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers-the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media’s Grind Media that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit

About GrindMedia

Reaching more than 10 million enthusiasts, Source Interlink Media’s Grind Media is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Grind Media delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit

About Source Interlink Media, L.L.C.

Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 800 branded products, 65+events, and TV and ra