Industry Press Release

POWDERHORN Announces New NorCal Sales Agency

09/28/2012

NorCal Sports Group to Represent California / Reno

Boulder, Co (September 27, 2012) — Legendary ski specialty brand, Powderhorn, is proud to announce NorCal Sports Group (NCSG) as its new sales agency for northern California and Nevada.

Recruited to help support increased sales throughout the specialty channel in the resort communities surrounding Lake Tahoe and Reno, NV, NCSG will be responsible for selling and serving this important ski territory with key specialty accounts. NCSG consists of Skippy Jackson, Alan Rowland, Craig Phillips, and Gregor Mraz.

“NorCal Sports Group has very strong relationships in the specialty market,” said Doug Saunders of Powderhorn. “Combined with their solid brand portfolio and wealth of knowledge in the space, these qualities made them the perfect fit for us. Their experience will help Powderhorn increase its customer base and continue to grow our business in prime ski country,” he added.

Veterans in specialty sales, NCSG also represents Giro snow helmets and goggles, CEP Compression, Bonk Breaker, and G-Form.

“Powderhorn has incredible tech product, customer service and they’ve done a great job setting themselves apart from the rest of the “black pant” crowd with edgy pop colors,” said Skippy, partner at NorCal. “NCSG prides itself on top tier products, service and support with a bit of color and edginess thrown in, so we are truly a great fit for each other.”

For more info on NCSG visit: http://norcalsportsgroup.com/main.swf

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Powderhorn was founded in Jackson Hole, Wyoming in 1972, and originally staked its claim in the world of ski fashion with its western-inspired, down-filled, shoulder-yoked ski parkas, Powderhorn had a legendary following for its classic styled ski jackets then and loyal to its roots, for 2012/13 Powderhorn combines true ski fashion with the latest fabrics and textiles for a comprehensive collection of mid-weight layers and outerwear tops and bottoms that is truly inspired by the allure and mystique of the mountains.

For More Information: Chris Denny / Denny, ink / 307.200.6001 / chris@dennyink.com