Industry Press Release

Powderhorn Recruits Dahl Sales Group for New England Territory

11/09/2010

Authentic ski brand boosts sales force with appointment of snowsports veteran

                       

Boulder, CO (November 8, 2010) — Specialty ski apparel brand Powderhorn announced today the addition of Dahl Sales to its continually growing sales force.  Joining the brand just in time to harness the excitement surrounding Powderhorn’s 11/12 Collection, Dahl Sales will be responsible for overseeing all Powderhorn sales and service in the New England territory including Maine, Vermont, New Hampshire, Rhode Island and Massachusetts.  

Dahl Sales, managed by Ivar Dahl, former two-time NCAA All American ski racer for the University of New Hampshire, and with sales associate Dan Mitchell, the two will be partnering their efforts to sell and promote Powderhorn within specialty retailer shops across New England.

“Ivar’s exceptional track record combined with this group’s undeniable passion for skiing really makes them the perfect match for Powderhorn,” said Doug Saunders of Powderhorn USA. “They understand specialty retail and with the momentum we have heading into this season, they’ll definitely amplify our efforts to make Powderhorn one of the strongest specialty ski apparel brands in North America,” added Saunders.

With more than 14 years of experience in sales, marketing and product development in the snowsports business, Dahl Sales is no stranger to the world of specialty retail, and also represents other industry heavyweights, Tecnica, Blizzard Skis and Shred/Syletech Optics and Protection.

“As a lifelong skier, it’s easy to relate to the magic and mystique of the Powderhorn brand and the more you look at the current selection at specialty retail, it’s clear to see there’s nothing else out there quite like it. We see a lot of opportunity in the marketplace for Powderhorn, and we’re eager to capitalize on it,” said Dahl.

The appointment of Dahl Sales is another indicator of the company’s current moves to strengthen the brand’s presence in North America, having recently relocated its warehouse and distribution to a more centralized location in Denver, CO with main sales offices in adjacent Lafayette, CO.

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Founded in Jackson Hole, Wyoming in 1972, and originally staking its claim in the world of ski fashion with its western-inspired, down-filled, shoulder-yoked ski parkas, Powderhorn had a legendary following for its classic styled ski jackets. Loyal to its roots, for 2010 Powderhorn combines true ski fashion with the latest fabrics and textiles for a comprehensive collection of mid-weight layers and outerwear tops and bottoms that is truly inspired by the allure and mystique of the mountains.