Industry Press Release

Premier Canadian 3PL Operations Company comes to the United States Forms NRI USA

04/25/2011

Los Angeles, CA / Kamloops, BC (April 19, 2011)  — NRI Distribution Inc., the Canadian premier Third Party Logistics (3PL) Company are expanding their footprint to the United States and bringing E-Commerce fulfillment to both Canada and the USA.  In addition, NRI Distribution Inc. is forming a strategic partnership with Westlife Distribution USA LLC to create NRI USA LLC.

The partnership will create a one-of-a-kind synergistic service within the otherwise stale fulfillment industry.  Innovation, unmatched value, proprietary software solutions, industry relationships and 45 years of combined experience are at the core of the agreement.  The goal is to provide boutique, turn-key fulfillment services which include such 3PL Services as pick and pack, inventory management, vendor compliance, freight, returns management and EDI; E-Commerce solutions such as web design, studio photography, merchant services, shopping cart maintenance and customer service; and finally a variety of brand support services.

NRI Distribution, established in 1997, is a proven Canadian fulfillment company managing backend services for the best companies in action sports including Quiksilver, Volcom, C1rca, 686, DC, Lib Tech & GNU, Dakine, Oakley and Electric; Outdoor including Icebreaker, Mammut, Karhu, Outdoor Research and K2 Sports; and Street Fashion including TOMS, Hershel, Sitka, Macbeth and Josef Seibel.  According to NRI Distribution’s President and CEO, Peter McKenna, “The desire is to create an environment which emphasizes relationships and allows its employees a balance between success and lifestyle.”  NRI Distribution’s CFO, Bruce Churchill, adds “By identifying and responding to the unique needs of each client, in an environment dedicated to continuous improvement, we will contribute to their success and ensure we achieve and maintain the highest level of customer satisfaction.”

Westlife Distribution LLC is the parent company of the 686 Technical Apparel Brand.  Since 1992, Westlife has been committed to the action sports and outdoor industry by providing innovative and technical apparel to specialty retailers across the globe.  For almost 20 years, Westlife has provided ON-TIME distribution of products through their own logistic services on a global level.  “The combination of being both a manufacturer who successfully runs a US warehouse and one that globally utilizes 3PL facilities, gives us a unique perspective for this industry on the needs of a growing company,” states Westlife CFO/COO, Douglas Sumi.  Adds Michael Akira West, President and Founder of Westlife,   “Our core competencies are creating quality products and services, while quickly implementing it into the marketplace.  We’ve been providing backend services for boutique companies for years.  Now we’re excited to team up with a proven leader and do it on a larger scale. “

For more information, please contact Peter McKenna, peter.mckenna@nri-distribution.com  

NRI Distribution Inc. is Canada’s leading specialty 3PL serving the Action Sports, Outdoor and Street Fashion industries.  Independently owned and operated since 1997, NRI partners their logistics expertise with their passion for great ideas and innovative companies.  For more information, visit:  www.nri-distribution.com.

Independently rider owned and operated, Westlife Distribution LLC is the parent company of 686 Technical Apparel.  Since 1992, 686 has provided the riding community with innovative, progressive, and technical outerwear and apparel found in specialty retail locations throughout the world.  Westlife also maintains exclusive licensing agreements with Levis, New Balance and Paul Frank brands. Log on to