Industry Press Release

President of SmartWool, Mark Satkiewicz, Selected as Keynote Speaker of the Outdoor Industries Women’s Coalition’s Annual Keynote and Leadership Awards Presentation at the SIA Snow Show


Boulder, CO (December 14, 2015) The Outdoor Industries Women’s Coalition (OIWC) has announced Mark Satkiewicz, president of SmartWool, a division of VF Outdoor, as the keynote speaker for its annual keynote and leadership awards presentation at the SIA Snow Show. The keynote is sponsored by the Snowsport Industries Association (SIA) and will be held on Saturday, January 30 at 7 a.m. MST in the Mile High Ballroom (1A) at the Colorado Convention Center in Denver.

“Mark has not only created an engaged workforce, he’s developed a unified movement and vibrant corporate culture,” said Deanne Buck, executive director of OIWC. “With a nearly four-fold increase in annual sales since his arrival to SmartWool, we’re excited to have him share how greater leadership diversity and workplace inclusion has played a role in the company’s growth.”

SmartWool was recently named one of the top 100 places to work by Outside magazine. The company also signed OIWC’s CEO pledge to advance women’s leadership in the outdoor, snow, bike, and run industries.

OIWC will also present the 2016 snow industry’s Pioneering Woman Award and First Ascent Award. These prestigious awards were established by OIWC to recognize the remarkable impact women have in the snow industry, on their colleagues, and in their local communities.

The Pioneering Woman Award honors an industry leader with proven leadership skills that have furthered the advancement of women in the outdoors. The First Ascent Award honors an up-and-coming leader and future industry influencer. Past winners include Donna Carpenter with Burton Snowboards and Annelise Loevlie with Icelantic Skis.

The event is open to the public. RSVP is requested, but not required. RSVP at For additional information about the event, visit

About Outdoor Industries Women’s Coalition
The Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the outdoor, snow, run, and bike industries. Learn more at

About SmartWool
Based in Steamboat Springs, Colo., SmartWool is a 20-year-old apparel brand whose products are inspired by living and playing in the mountains. All SmartWool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of SmartWool products or to find a dealer near you, please log onto SmartWool, a division of VF Outdoor, LLC is a wholly owned subsidiary of VF Corporation. For event and company updates visit us on Facebook: