Industry Press Release

PrimaLoft® Creates Strong Presence in GearJunkie.com Best in Show’ Awards: Greatest Gear for 2013

02/12/2013

Results issued at 2013 Outdoor Retailer Winter Market

Albany, NY  (February 12, 2013) — PrimaLoft, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, is proud to announce their performance insulation technology garnering multiple award placements in GearJunkie.com’s “Best in Show’ awards at the 2013 Outdoor Retailer Winter Market show at the Salt Palace Convention Center, Salt Lake City, UT from January 23-26, 2013.

“GearJunkie.com holds a high standard for the companies in the outdoor industry and grades innovation from a technical and performance standpoint,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc.  “To be acknowledged in three products for 2013 is a great achievement for our insulation technology, but also illustrates our brand partner’s commitment in pushing the boundaries for technical performance and innovation for today’s outdoor consumers.”

For 2013, PrimaLoft was selected as a “Best in Show” winner for being a key component in The North Face Thermoball Collection. PrimaLoft also received “Best in Show’ mentions for their inclusion in the NEMO Canon -40 sleeping bag and Montane Prism lightweight gloves, respectively. The awards are issued by GearJunkie.com.

“PrimaLoft is a long-trusted ‘ingredient’ in outdoors products we test here at GearJunkie,” said Stephen Regenold, editor and founder of GearJunkie.com. “It was no surprise to see the brand well represented in this year’s awards.”

GearJunkie.com, founded in 2006, provides outdoor enthusiasts with product reviews and news in the outdoors world. As part of their Best in Show” award series, GearJunkie.com editors and reporters meet with represented brands at Outdoor Retailer to seek out “Best in Show” products, the most innovative and unique items put out by the industry this year.

To learn more about PrimaLoft, visit www.primaloft.com, and follow the PrimaLoft conversation online at Facebook and Twitter.

About Gear Junkie:

GearJunkie.com, launched in 2006, is regarded as a top blog and online publication for product reviews and news in the outdoors world. The site contains thousands of pages of content — gear reviews, news, travel and adventure stories, a video section, photo galleries, and giveaway contests. The site’s “Daily Dose” blog is often cited as a top source for industry news and product reviews. Gear Junkie is owned and operated by Monopoint Media LLC, a company founded in 2006 by Regenold and two business partners. Download our media kit here.

About PrimaLoft:

PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe.  Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit