Industry Press Release

PrimaLoft® to Present 2013 The North Face Masters of Snowboarding


Albany, NY (December 7, 2012) — PrimaLoft, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, will present the 2013 The North Face Masters of Snowboarding.

This year’s event, running from February 13-17, 2013 at Squaw Valley and Alpine Meadows in Lake Tahoe, California, will feature top big mountain snowboard competitors battling for The North Face Masters of Snowboarding champion title, including $15,000 in prize money and a chance to advance to the 2014 SWATCH Freeride World Tour by The North Face.

“PrimaLoft is pleased to be the official presenter of the 2013 The North Face Masters of Snowboarding,” stated Mike Joyce, Chief Executive Officer, PrimaLoft.  “This competition is a highlight for snowboard enthusiasts around the world. Many of the athletes who participate in The North Face Masters wear and understand the benefits of PrimaLoft, and we’re proud to associate our performance-first brand with this world-class event.”

The North Face Masters is the top-level qualifier event for the SWATCH Freeride World Tour by The North Face and is a pivotal step for athletes hoping to advance in the competition.

To view the complete event itinerary and learn more about this year’s tour, log on to   

PrimaLoft is currently used in the world’s top brands of outerwear, gloves, sleeping bags, footwear, and as a luxury down alternative» in pillows, comforters, blankets and mattress toppers. PrimaLoft Yarn is used in socks, sweaters, hats, base layer garments, blankets and accessories.

To learn more about PrimaLoft, visit, and follow the PrimaLoft conversation online at Facebook and Twitter.

About FWT Management:

FWT Management SA, based in Lutry/Lausanne-Switzerland, is organizing world-class sports events in mountain resorts and regions since 1996. Founder of “Verbier Xtreme” -iconic event in Freeride skiing & snowboarding -, FWT Management SA has taken the stand-alone Verbier Xtreme event to create Freeride World Tour, Freeride World Qualifying Series, Freeride Junior Series, and a Freeride Skiing Team Competition (Swatch Skiers Cup) with events in Europe, North America, South America and Oceania.

About MSI:

Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI founded the Freeskiing World Tour, The North Face Masters, The North Face Park and Pipe Open Series, as well as several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Burton, Red Bull, Subaru, UFC, and Sierra Nevada. MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.

About PrimaLoft:

PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is the research and development leader in high performance insulations a